Some older posts to consider
04.07.09 Are You Working Flexibly Yet?
04.08.09 Mumpreneur Profile: Rebecca of Van Beurden
04.09.09 Best of the British Mummy Bloggers Carnival
04.11.09 Mumpreneur Profiles: Susan of Baby No Bumps
Some newer posts to consider
04.14.09 Retraining: Have you Thought of Becoming a Complementary Therapist?
04.14.09 Enterprise Nation: Working 5 to 9
04.14.09 Have You an Idea for an Invention?
04.15.09 Sign up for the Mumpreneur Guide: Free Business Advice for Mums
04.15.09 Best of the British Mummy Bloggers Carnival
Book Review: The Ultimate Mumpreneur’s Guide to Online Business Success
Do you hope to start an online business? If you’re one of the many potential mumpreneurs around at the moment, Mel McGee’s book, The Ultimate Mumpreneur’s Guide to Online Business Success, is a good buy.
Mel McGee is a NLP master and offers business coaching through www.supermummy.com. She has used her coaching experience to write this motivating book, which is packed with handy lists and tools to help you examine your motivation and develop a business.
I liked ideas like the ‘7 Steps to Mumpreneur Success’. The book has lots of handy hints, Supermummy tips, and little cartoons to help you focus and refine your ideas. One essential idea that Mel McGee gets spot on is about how to decide on what your business will offer. It is all too easy to decide what you would like to sell, without looking at whether this is what people want to buy. Mel suggests identifying your ‘hot’ target market, and looking at the products and services that will address their biggest concerns. The next key tip is about tasking a good hard look at your potential idea and seeing if there is money in it.
The first part of the book will work whatever type of business you want to create, but Mel goes more in depth for mums wanting to get involved in online marketing, and in particular information marketing. An online business is ideal for mums and dads because it can run from home at times of day to suit you. Getting your online marketing right is essential, and Mel guides you through the use of incentives to collect contact details and turn them into paying customers.
Watch out for a competition to win copies of this book next month.
£15, available from Amazon. 188 Pages. ISBN-13: 978-1905430512 or download from Bookshaker.
This entry was posted on Monday, April 13th, 2009 at 9:00 am and is filed under business planning, career coaching, mumpreneurs, online mums. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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[...] Mumpreneur’s Guide to Online Business Success by Mel McGee. Read a review of the book here - it is great if you want to start an online business or make your online business work even [...]
[...] Mumpreneur’s Guide to Online Business Success by Mel McGee. Read a review of the book here - it is great if you want to start an online business or make your online business work even [...]
[...] Mumpreneur’s Guide to Online Business Success by Mel McGee. Read a review of the book here - it is great if you want to start an online business or make your online business work even [...]
[...] Mumpreneur’s Guide to Online Business Success by Mel McGee. Read a review of the book here - it is great if you want to start an online business or make your online business work even [...]
[...] a review of the book here - it is great if you want to start an online business or make your online business work even [...]
[...] is some good advice about making sure that your niche will make you money in The Ultimate Mumpreneur’s Guide to Online Business Success. And there are a couple of links to free online survey tools in the PRBasics [...]