Book Review: The Bright Idea Handbook *****
There are few books that I would say are essential for a small business, but I would recommend this one wholeheartedly. What’s so great about The Bright Idea Handbook (“Which?” Essential Guides)
AND, it is dead easy to read. Either Michael Gardner is a lawyer who can write without using too much ‘legal-ese’ or he has a good editor. Plus, the way the book is laid out is just what I like. Lots of nice short sections, plenty of case studies, something that a busy business-mum or dad can read in snatched seconds.
But what does it cover? You can read about:
- Protecting your idea
- Copyright
- Trademarks and Branding
- Design Protection
- Finance
- Launching
- Knowing Your Market
- Dealing With Infringements
It is packed with good advice on every topic. I am usually quite happy to give away books which I review, but I think I’ll hang on to this one. I will, however, see if I can get hold of a couple of copies for a Friday Giveaway, so I can spread the joy of a truly excellent business book. You can buy it here
5/5
I can second your review, I bought a copy about a month ago and really liked the style and content.
The good news is that I now, thanks to Which?, have 3 copies to giveaway … watch the Friday Giveaway in a few weeks time – probably the 26th of June
[...] love this book (find out how much here). I like it so much that I wanted to share it with you. If you own a small business you really [...]
[...] you didn’t win find out more about this great business book and how to buy it here. It is well worth adding to your business library: a bit like having a legal advisor on the [...]