Joanne Dewberry of Charlie Moo's

Charlie Moo’s – Party Bags, Gifts and Toys

I launched Charlie Moo’s the birth of my daughter Megan in August 2008. The business is named after my 21month old son Charlie who we affectionally call Moo. I wanted to provide parents with quality wooden and traditional toys and gifts at a reasonable price based upon my own experinces. I started to  incorporate the smaller wooden items into multibuy options of 10, 20 and 30 and suddenly a Party Bag side began to grow.  The cloth bags are specially handmade for Charlie Moo’s not only are they gorgeous but any child will want to treasure them after.  I felt that it was important to fill the bags with items which the children could use, keep and stand the test of time.  I only stock items that have been tested by Charlie, Megan or my nephews and that are at a price I would pay myself, as a parent.

I have found the whole website aspect so very challenging. I am  completely computer illiterate!! Google is a complete mystery to me.  It is my aim in 2009 to promote the site and see more orders coming in so that I can do less fairs and fetes.  Although without the fetes Charlie Moo’s wouldn’t be in the position it is right now. 

What has been my biggest challenge so far? Apart from building a website – having two children under the age of two! But with a newborn at least  I had lots of late nights early mornings to work on building my site and searching for suppliers! 

I have thoroughly enjoyed the last few months meeting like minded mummies who have taken the initiative to start up their own business to enable them to spend more time with their children.  I still totally consider myself as a stay at home mum, my children, and partner, play a major role in my business.

www.charliemoos.co.uk