Why Enter Awards?
I won an award this year and it felt great. But my feelings aside, entering awards can really help your business. I know that external validation can encourage people to trust my advice, buy my books or sign up to my business development programme. In a recent survey, Boost Marketing found that:
• 85.3% are influenced by awards when buying as a consumer for themselves
• 82.4% are influenced by awards in general when buying products/services for your organisation
For specific sectors:
• 72.1% are influenced by awards when choosing financial services
• 80.1% are influenced by awards when choosing building or construction services
• 74.7% are influenced by awards when choosing call centre related services
• 81.0% are influenced by awards when choosing HR/Training services
• 80.9% are influenced by awards when choosing marketing agencies
• 71.7% are influenced by awards when buying IT services
• 69.7% are influenced by awards when buying computer software
If you have a business, look for awards to enter.
The survey was carried out on 400 businesses by Boost Marketing and Shape-The-Future

















