Mumpreneur News: Mentoring from Motivating Mum

A mentoring scheme to support businessmums across the UK, is being launched by Allison Price, founder of Motivating Mum. This exciting new initiative will enable mums already in business, as well as those wanting to start up, to obtain affordable support and advice to help them achieve their dreams.

An increasing number of mothers are setting up their own businesses, however many of them lack knowledge and/or experience and face difficult challenges right from the start. The Motivating Mum mentoring service will connect mums wanting professional guidance to mums who are experts in their field. It will cover all areas of business from law and accountancy to marketing and PR, in addition to getting ideas off the ground.

High profile businessmums already signed up as mentors include Laura Tenison, MD at JoJo Maman Bebe, Rachel Jones, inventor of Totseat and the new MD at Organix. 

Not only will mums benefit from having access to low cost advice, but the mums who do the mentoring can earn money, simply by sharing their expertise. Mentors will be able to donate the funds they earn through Motivating Mum to the Association of Post Natal Illness (APNI), a charity chosen by Alli, if they wish.  

Mums will access a database of expert mentors via the Motivating Mum website, selecting whichever experts suit their needs. Advice is given over the phone, with a 30-minute session costing only £20.

For details, please visit

The Motivating Mum mentoring service will be launched in February/March 2010.

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