How To Books are an excellent series for anyone setting up a business, and Start and Run a Successful Beauty Salon: A Comprehensive Guide to Managing or Acquiring Your Own Salon is no exception. If you want to work in beauty therapy this book explains almost everything you need to take into account.
It is mainly aimed at people who want to run a salon, but also explains about the pros and cons of working from home as a beauty therapist, setting up as a mobile therapist and taking a room in a hairdressers or gym. It will help anyone get to grips with sales techniques, staff management, product seclection and more. There are plenty of tips that will help your beauty salon succeed, such as explanations of how to ensure your receptionist sells the business really well, maximises staff time and understands how to upsell.
The book includes staff contracts and helps you devise policies and procedures: in this it contains many similar ideas to other, more general business book, but tailored to the aspiring salon owner. In other chapters issues such as choosing a hot towel cabinet or microdermabrasion machine are addressed, and I suspect there are few other books that do this.
If you are just thinking about a career in beauty, the book also looks at qualifications and professional bodies and would, I think, give you a very realistic idea of the profession that you could enter into. The one chapter I think is a little weak is that on marketing, advertising and promotion, but it is hard to fit everything in in enough detail in a book that aims to cover all the issues of running a salon. I found the final chapter particularly interesting as it helps you analyse your own personality to see if you are suited to running a salon: the advice here could certainly apply to any business owner.
Start and Run a Successful Beauty Salon costs around £8 on Amazon at time of writing. An excellent buy for anyone interested in working in beauty, aspiring to own a salon or looking to improve the way their salon runs.
Reviewed by Antonia Chitty