Mumpreneur Emma Dexter came across  maternity lingerie specialists Womama while living in New Zealand. Now she is bringing the Womama range to the UK, launching the Spring Summer 2010 lingerie collection for pregnant and nursing mothers at the Babyshow at the Excel Centre in February with bras4mums.

Womama design lingerie for women who want to look beautiful and feel confident. In all their product design, Womama strive to make the mother feel like the centre of the universe, because that is how baby sees her.  Womama have lined all their lingerie with organic cotton, so you can be sure that you’re putting the softest, purest fabric next to you and your newborn’s delicate skin.

Tracey-Jane Hughes, professional fitter and founder of maternity bra specialists bras4mums, has chosen to support Womama and launch the brand at the February Babyshow. Says T-J of the new range “Having seen the structure and design of the Womama range I am pleased to say they are offering British women an exciting and original new product that will provide a supportive and flattering fit, and we look forward to seeing people’s reactions to the range at the Babyshow”.

For stockists see www.womamalingerie.co.uk