Name of Business:  East Midlands Night Nanny & Babysitter

Your Name and Age:  Elizabeth Stokes, 32

Tell us about your family:  Married since May 2008, one son born January 2010

What did you do before coming up with your business idea and how was it making the transition?:  Have always worked in this field but only on a very part time ad-hoc basis, am now trying to build up the business to become my main source of income.

When did you launch?:  I started working in childcare over 15 years ago.  Launched East Midlands Night Nanny & Babysitter as a brand/business in 2011.

How did you get started?:  Working as a babysitter & mother’s help whilst I was at school/college/uni.

What research did you do before launching?:  Researched existing providers of the childcare services I offer, researched low cost/no cost marking tools.

How have you funded the business?:  Personal savings

How do you promote your business? What has worked best?:  How do you promote your business? What has worked best?: Facebook is increasing awareness, adverts on childcare websites such as nannyjob.co.uk and mumsnet.co.uk, findababysitter.co.uk have also provided me with work. Then there is always the well-known Gumtree.com for nanny jobs.

What has been your biggest challenge so far? How have you dealt with it?:  Having enough money for advertising/marketing.

How do you fit in work with the family?:  I try to work eves & nights to minimise impact on my son.  I also do some weekend work, my husband looks after our son if required which isnt a problem.  Occasionally I do daytime work if families are OK with me taking my son with me.

Your website link:

www.eastmidlandsnightnanny.co.uk

http://www.facebook.com/eastmidlandsnightnanny

If you can offer a discount or special promotion for Family Friendly Working readers, please write it here:  Discount for families living in Sawley/Long Eaton (NG10 postcode area).