Marketing is the heart of any business’s success: if you know you need marketing help, read on to find out about Marketing – The Essential Guide, a brand new book by award-winning entrepreneur, Antonia Chitty and co-author Victoria Dawson.
This practical and informative guide covers everything from creating your brand to working out your USP and using social media for marketing. This guide will help you achieve marketing success whether you work for a multi-national conglomerate or own a small local business.
Antonia Chitty says, ‘You need to put marketing at the …

Ces Loftus (known as @Ces_Creatively on twitter) is a mum of 3 from Poole. In May 2006 her 4th son was still born at full term and she has overcome adversity to make a successful new cyber career. Ces says:
“When my son died I almost died too. During the following few years I had several miscarriages, was grief stricken and went through a rough time on many levels as I lost my business, got into debt and felt like my life was collapsing around …

More and more mums are turning to blogging, and many are making money from it too. If you’d like to become a mum blogger, get products to review and receive payments for sponsored posts, read on:
Many mums start to blog about something they have a passion for, and for many that is parenthood. You might want to write about your daily life, or you might focus on a particular interest such as baking, making, photography . There are no limits as to the topics you can cover: it is up …

Journalist Glynis Kozma is looking for  pairs of friends who met online ( not through a mumsnet type site) but any other forum.

How to boost your Business with your Pocket Video Camera

Pocket video cameras like the Flip are perfect if you want to promote your business AND great to use filming the family this Christmas. In this video listen to Jules, a professional TV director, as he shares some tips to help you make the most of a video camera. If you’d love a pocket video camera for Christmas he also advises on your choices.

Twitter can help you reach more people but it can be tricky to get a balance of interesting tweets to attract followers and messages that motivate them to buy. It is a great way to build relationships which helps people to trust you and buy from you.

If you’re using Facebook socially, it is easy to turn it into another way people can discover your business. Go to ‘groups’ and click the ‘set up a group’ button or click on the link at the bottom of any ‘page’ to set up a page. A group is ideal if you want to promote a membership organisation or club, while a page is more appropriate for most businesses.

Mr Site is looking for experts to contribute articles to its new business academy site.  Head of Communications Nicola Kazemi explains, “ Mr Site is a web hosting company that offers a website building package called Takeaway Website. Many of our customers are small business start-ups and we are keen to assist them develop and expand their enterprises as much as possible. As part of this, we are launching a new resource called the ‘Business Academy’ – it’s basically a library of useful …

Sign Up at www.themumpreneurguide.co.uk/winonline – you have until Friday October 1st to join and places are going fast!