Archive for the ‘inventing mums’ Category
|Innovation For Parents
Friday, March 12th, 2010
Baby Loves Shopping
As more bright mums and dads experience ‘eureka’ moments whilst raising their children, the baby product sector is undergoing something of a revolution with parents bringing their practical inventions to market. (more…)
Tags: baby products, mothers of invention, shopping
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British Mum Launches Baby Sleep Invention
Thursday, March 11th, 2010
A UK-first baby sleep product – SnoozeShade – launches in national
retailers this week. Surrey mother, Cara Sayer (38) invented the product, a
removable blackout shade which attaches to prams to help babies to sleep for as long as they need while out and about, to make her own life easier and hopes it will help parents in the same way. It is a safe and secure alternative to the common sight of prams draped with blankets. (more…)
Tags: baby sleep, entrepreneur, mothers of invention
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Mumpreneur Profile:Nicky of Flying Start Games
Tuesday, February 9th, 2010
At Flying Start Games, we design and source educational games to help parents give their children a flying start. The games are sold at school fairs and through a website. I’m Nicky Edwards, I’m 44 and I live in Northumberland with my husband and our 2 girls, Clare and Kate, who are now 7 and 5. Prior to starting Flying Start Games, I was a full time mum to Clare and Kate, and before that I was a primary school teacher. And prior to that, in what seems a lifetime ago, I was in the Royal Air Force. (more…)
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Research or Presearch?
Thursday, February 4th, 2010
If you are developing a new product, research is critical for many reasons. David Fannin of Sorcit has some tips to help you succeed, and introduces a new concept, Presearch.
Most new products fail before they get off the ground. Some experts estimate that the new product success rate is no higher than 14%. This results in wasted time, money and opportunity. (more…)
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Enterprise Week: Got a Great Product Idea?
Friday, November 20th, 2009
If you’ve had a great idea for a product, watch out for our new series of articles from Sorcit. David Fannin of Sorcit starts this off with his Top 5 Tips for Developing a New Product
- Research the market well before committing to potentially expensive development costs.
- Make sure your product has a Unique Selling Point.
- Where possible ensure you protect the intellectual property of your idea/brandname. Patent Attorneys are a good source for initial advice.
- Develop a good working prototype which can be used to sell the idea to potential buyers & investors. This should be supported with branding, packaging, merchandising and marketing solutions.
- Where possible try to minimise risk by negotiating smaller production runs to test the market, even if this means paying a higher unit cost in the beginning.
Don’t know how to bring your idea for a new product to market?
Sorcit specialises in taking individuals ideas and developing them from concept through to manufacture. David Fannin says, “We are passionate about helping to turn people’s ideas into reality from the product, through to how it is packaged and finally displayed in the stores……the complete end-to-end service. We don’t charge the high development fees which most design consultancies in UK will do. For many people this can be a major barrier to actually taking the idea further – we want to remove these barriers to help bring a lot more exciting products to market.”
If you currently have an idea which needs taking further, you might be interested in entering Sorcit’s MUMPRENEUR COMPETITION. Over the coming months, Sorcit will provide advice on Design, Market Research, Protecting your idea, Prototyping, Manufacture, Quality Control, Shipping/Logistics, Branding and Marketing/Promotion. In the meantime, why not take a look at www.sorcitproducts.com for more information about their services and to see examples of recent projects.
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