A UK-first baby sleep product – SnoozeShade – launches in national
retailers this week. Surrey mother, Cara Sayer (38) invented the product, a
removable blackout shade which attaches to prams to help babies to sleep for as long as they need while out and about, to make her own life easier and hopes it will help parents in the same way. It is a safe and secure alternative to the common sight of prams draped with blankets.

At Flying Start Games, we design and source educational games to help parents give their children a flying start.  The games are sold at school fairs and through a website.  I’m Nicky Edwards, I’m 44 and I live in Northumberland with my husband and our 2 girls, Clare and Kate, who are now 7 and 5.  Prior to starting Flying Start Games, I was a full time mum to Clare and Kate, and before that I was a primary school teacher.  And prior to that, in what seems a lifetime …

If you are developing a new product, research is critical for many reasons. David Fannin of Sorcit has some tips to help you succeed, and introduces a new concept, Presearch.
Most new products fail before they get off the ground. Some experts estimate that the new product success rate is no higher than 14%. This results in wasted time, money and opportunity.

If you’ve had a great idea for a product, watch out for our new series of articles from Sorcit. David Fannin of Sorcit starts this off with his Top 5 Tips for Developing a New Product

Research the market well before committing to potentially expensive development costs.
Make sure your product has a Unique Selling Point.
Where possible ensure you protect the intellectual property of your idea/brandname.  Patent Attorneys are a good source for initial advice.
Develop a good working prototype which can be used to sell the idea to potential buyers & investors.  This …