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	<title>Family Friendly Working &#187; media mums</title>
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	<link>http://www.familyfriendlyworking.co.uk</link>
	<description>Advice, news and ideas for working parents</description>
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	<language>en</language>
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		<title>Calling female entrepreneurs, mumpreneurs &amp; business women to take part in TV pilot</title>
		<link>http://www.familyfriendlyworking.co.uk/2011/02/22/calling-female-entrepreneurs-mumpreneurs-business-women-to-take-part-in-tv-pilot/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=calling-female-entrepreneurs-mumpreneurs-business-women-to-take-part-in-tv-pilot</link>
		<comments>http://www.familyfriendlyworking.co.uk/2011/02/22/calling-female-entrepreneurs-mumpreneurs-business-women-to-take-part-in-tv-pilot/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:00:30 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[business mums news]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[business women]]></category>
		<category><![CDATA[female entrepreneurs]]></category>
		<category><![CDATA[mumpreneurs]]></category>
		<category><![CDATA[tv pilot]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=7782</guid>
		<description><![CDATA[Are you a female entrepreneur in need of help?
And would you be happy to be filmed getting that help?
Independent production company, Handle and Spout, has teamed up with Lynette Allen to make a pilot television programme.
In the programme, Lynette will coach / mentor one business woman to take her business to the next stage.
Could that business woman be you?
 Maybe  you can see where you want your business to go but  you’re not getting  there?  Lynette will help you face up to the reasons  why. 
Are ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.familyfriendlyworking.co.uk/wp-content/uploads/2011/02/Lynette.jpg"><img class="alignright size-medium wp-image-7783" title="Lynette" src="http://www.familyfriendlyworking.co.uk/wp-content/uploads/2011/02/Lynette-174x300.jpg" alt="" width="174" height="300" /></a>Are you a female entrepreneur in need of help?</p>
<p>And would you be happy to be filmed getting that help?</p>
<p>Independent production company, Handle and Spout, has teamed up with Lynette Allen to make a pilot television programme.<span id="more-7782"></span></p>
<p>In the programme, Lynette will coach / mentor one business woman to take her business to the next stage.</p>
<p><strong>Could that business woman be you?</strong></p>
<p><strong> Maybe  you can see where you want your business to go but  you’re not getting  there?  Lynette will help you face up to the reasons  why. </strong></p>
<p><strong>Are you a `mumpreneur` working from home but not feeling very professional? </strong></p>
<p><strong>Are you struggling with a work / home life balance?</strong></p>
<p><strong>Are you trying but failing to get the best out of a tricky employee?</strong></p>
<p>If so, let Lynette help!</p>
<p>Filming  will take place in March 2011.   To put yourself forward you must be  happy to be filmed at home and at  work.  Colleagues and other family  members should also be happy to be  on camera.  You should also of course  be up for talking openly about  the issues in question.</p>
<p>If you think this could be for you please email <strong><a href="mailto:Catherine@handleandspout.com">catherine@handleandspout.com</a></strong> no later than <strong>Wednesday 2</strong><strong><sup>nd</sup></strong><strong> March, 2011</strong>.    Please also include a brief outline of your predicament as you see it,   tell us where your business is based and provide a daytime telephone   number.</p>
<p>Please also be aware we will not be able to respond to everyone.  We look forward to hearing from you!</p>
]]></content:encoded>
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		<item>
		<title>Use your gadgets well!</title>
		<link>http://www.familyfriendlyworking.co.uk/2011/01/21/use-your-gadgets-well/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=use-your-gadgets-well</link>
		<comments>http://www.familyfriendlyworking.co.uk/2011/01/21/use-your-gadgets-well/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 08:00:05 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online mums]]></category>
		<category><![CDATA[web mums]]></category>
		<category><![CDATA[get online]]></category>
		<category><![CDATA[promotional video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=7131</guid>
		<description><![CDATA[How to boost your Business with your Pocket Video Camera


      





]]></description>
			<content:encoded><![CDATA[<p>How to boost your Business with your Pocket Video Camera<br />
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to boost your Business with your Pocket Video Camera</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/12/12/pocket-video-power/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pocket-video-power</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/12/12/pocket-video-power/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 08:00:31 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[web mums]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=7129</guid>
		<description><![CDATA[Pocket video cameras like the Flip are perfect if you want to promote your business AND great to use filming the family this Christmas. In this video listen to Jules, a professional TV director, as he shares some tips to help you make the most of a video camera. If you’d love a pocket video camera for Christmas he also advises on your choices.



Jules is going to be sharing more video expertise in the new year: you can find out more and sign up to stay in touch on his Pocket ...]]></description>
			<content:encoded><![CDATA[<p>Pocket video cameras like the Flip are perfect if you want to promote your business AND great to use filming the family this Christmas. In this video listen to Jules, a professional TV director, as he shares some tips to help you make the most of a video camera. If you’d love a pocket video camera for Christmas he also advises on your choices.</p>
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<p>Jules is going to be sharing more video expertise in the new year: you can find out more and sign up to stay in touch on his <a href="http://pocketvideopower.com/find-out-more/" target="_blank">Pocket Video Power site</a>.</p>
<p><!-- VZAAR END --></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Media Op: Breastfeeding mum needed &#8211; in or around London</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/11/30/media-op-breastfeeding-mum-needed-in-or-around-london/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-op-breastfeeding-mum-needed-in-or-around-london</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/11/30/media-op-breastfeeding-mum-needed-in-or-around-london/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 14:22:54 +0000</pubDate>
		<dc:creator>Antonia Chitty</dc:creator>
				<category><![CDATA[media mums]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=6853</guid>
		<description><![CDATA[BBC Three and Renegade Pictures are making a new documentary about breastfeeding and are looking for women who have recently had a baby, are breastfeeding and will shortly be returning to work, to take part.
The documentary will be a warm, thoughtful look at attitudes towards breastfeeding and will be presented by Cherry Healy, who recently had a baby herself and has presented a series of documentaries for BBC Three about pregnancy, dating and marriage.
Due to our tight time frame and for practical reasons we are ideally looking for women who ...]]></description>
			<content:encoded><![CDATA[<p>BBC Three and Renegade Pictures are making a new documentary about breastfeeding and are looking for women who have recently had a baby, are breastfeeding and will shortly be returning to work, to take part.<br />
The documentary will be a warm, thoughtful look at attitudes towards breastfeeding and will be presented by Cherry Healy, who recently had a baby herself and has presented a series of documentaries for BBC Three about pregnancy, dating and marriage.<br />
Due to our tight time frame and for practical reasons we are ideally looking for women who live in or around the London area.<br />
Please note this is a balanced documentary and we are including opinions from both those who have chosen to breastfeed, and those who have chosen not to.<br />
We are a small, all-female team and the documentary is sensitively filmed to ensure that people feel comfortable whilst taking part. Getting in touch does not commit you to the programme in any way.<br />
We would love to hear from mums and mums –to-be of all ages including those in their teens, twenties, thirties and beyond!<br />
If you’re interested contact Paula on <a href="mailto:paula.wittig@renegadepictures.co.uk" target="_blank">paula.wittig@renegadepictures.co.uk</a> or 020 7449 3243</p>
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		<item>
		<title>Media Op: Career Change 35+</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/10/20/media-op-career-change-35/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-op-career-change-35</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/10/20/media-op-career-change-35/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 09:52:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[media mums]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=6206</guid>
		<description><![CDATA[Did you have a change of career after being made redundant? Have you taken over another business? Or are you a female barrister?
A national women&#8217;s glossy magazine is looking for women over 35 who have changed career direction after redundancy. Ideally you will have moved into another area of employment, as opposed to starting up your own business, but all stories will be considered. If redundancy gave you the push you needed to pursue your dream career, or maybe you&#8217;d never thought of changing jobs before but it gave you inspiration to ...]]></description>
			<content:encoded><![CDATA[<p>Did you have a change of career after being made redundant? Have you taken over another business? Or are you a female barrister?</p>
<p>A national women&#8217;s glossy magazine is looking for women over 35 who have changed career direction after redundancy. Ideally you will have moved into another area of employment, as opposed to starting up your own business, but all stories will be considered. If redundancy gave you the push you needed to pursue your dream career, or maybe you&#8217;d never thought of changing jobs before but it gave you inspiration to retrain and try something new, whatever the story, if this sounds like you or someone you know, please get in touch.<span id="more-6206"></span><br />
ALSO, have you changed career by taking on an already established business 9aged 35+. Perhaps it was a family business that you&#8217;ve taken on, or maybe it was a cafe you always visited that came up for sale. Whatever the story, if you&#8217;ve recently taken on an already established business and changed your career path, please get in touch.</p>
<p>AND, are you over 35 and have recently become a barrister? I&#8217;m after women who have had a complete career change in the last few years to do this.</p>
<p>For all these enquiries, contact antonia@familyfriendlyworking.co.uk with a bit about yourself, and attach a colour photo to your response and I&#8217;ll pass it on.</p>
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		<item>
		<title>Book Review: How to work as a Freelance Journalist &#8211; Marc Leverton</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/06/16/book-review-how-to-work-as-a-freelance-journalist-marc-leverton/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=book-review-how-to-work-as-a-freelance-journalist-marc-leverton</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/06/16/book-review-how-to-work-as-a-freelance-journalist-marc-leverton/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 08:00:05 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[book reviews]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[journalism]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=4503</guid>
		<description><![CDATA[Are there any budding Lois Lanes or Clark Kents out there?  OK, you might not be able to don the underpants and become a superhero, but this book might just get you a gig as a Freelance Journalist.This book, by Marc Leverton is split into two main sections. The first section looks at the many different types of writing that a freelancer can get involved in. There are chapters on sports writing, travel writing as well as the more hardnosed news, opinion and feature writing. There is a good selection ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.co.uk/gp/product/1845283953?ie=UTF8&amp;tag=a01a-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=1845283953"><img class="alignright" src="https://images-na.ssl-images-amazon.com/images/I/51aZUXWCE-L._SL160_.jpg" alt="" width="104" height="160" /></a>Are there any budding Lois Lanes or Clark Kents out there?  OK, you might not be able to don the underpants and become a superhero, but this book might just get you a gig as a Freelance Journalist.<span id="more-4503"></span>This book, by Marc Leverton is split into two main sections. The first section looks at the many different types of writing that a freelancer can get involved in. There are chapters on sports writing, travel writing as well as the more hardnosed news, opinion and feature writing. There is a good selection of writing types discussed which will allow most people to find something of interest here. There are also sections on developing your writing skills as well as considering the legal aspect of writing about current people and organisations with particular reference to libel and secrecy.</p>
<p>The second section of the book deals with the business side of the equation. How do you start and develop a freelance business? Who do you go to for advice or to submit articles for publication, and how do you negotiate your fee? Also, Marc does not forget to discuss the mundane but important issue of where do you work. In this day of self-workers and home-businesses, there is always room for talking about how to set an office up, and how to use current social media technologies to market your new business.</p>
<p>As with all ‘How To’ book, the key measure of their credibility is the extent to which extra resources are mentioned, and this book has a wealth of places and organisations that a budding writer can go for advice and for further information. If you are looking to report the news, or to get involved with all facets of writing then you would do worse than to read this book.</p>
<p>OVERALL MARK 4/5</p>
<p><a href="http://www.amazon.co.uk/gp/product/1845283953?ie=UTF8&amp;tag=a01a-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=1845283953" target="_blank">How To Work As A Freelance Journalist &#8211; Marc Leverton</a></p>
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		<item>
		<title>Managing a Portfolio Career &#8211; top tips from Slummy Single Mummy</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/06/12/managing-a-portfolio-career-top-tips-from-slummy-single-mummy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=managing-a-portfolio-career-top-tips-from-slummy-single-mummy</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/06/12/managing-a-portfolio-career-top-tips-from-slummy-single-mummy/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 21:22:14 +0000</pubDate>
		<dc:creator>Jo</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[flexible work]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[mumpreneurs]]></category>
		<category><![CDATA[run your own business]]></category>
		<category><![CDATA[self employment]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[working from home]]></category>
		<category><![CDATA[flexible working]]></category>
		<category><![CDATA[home working]]></category>
		<category><![CDATA[portfolio career]]></category>
		<category><![CDATA[single parents]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=4668</guid>
		<description><![CDATA[There are some days at work, (by which of course I mean &#8216;in my spare room&#8217;), when I just can&#8217;t focus. I open outlook, read a couple of emails, switch to twitter, open a blank word document&#8230; nothing seems to hold my attention for more than two minutes and I end up in a frenzy of inactivity &#8211; a dozen windows open on the laptop but getting absolutely nothing done.
There has been a huge surge in popularity over recent years, for parents particularly, in &#8216;portfolio careers&#8217; &#8211; basically an exciting ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://a1.twimg.com/profile_images/675778580/profile_bigger.jpg" alt="" />There are some days at work, (by which of course I mean &#8216;in my spare room&#8217;), when I just can&#8217;t focus. I open outlook, read a couple of emails, switch to twitter, open a blank word document&#8230; nothing seems to hold my attention for more than two minutes and I end up in a frenzy of inactivity &#8211; a dozen windows open on the laptop but getting absolutely nothing done.</p>
<p>There has been a huge surge in popularity over recent years, for parents particularly, in &#8216;portfolio careers&#8217; &#8211; basically an exciting sounding phrase meaning &#8216;do even more work than someone with just one job&#8217;. There are of course benefits &#8211; you get to use different skills, explore your creative side, meet different people &#8211; variety is, after all, the spice of life.</p>
<p><span id="more-4668"></span>But there are also downsides, particularly if you are self-employed and working from home. The main problem is boundaries. When you have so many plates spinning at once, just how to you decide which to focus on, which to let spin, so that they don&#8217;t all end up a pile of broken crockery at your feet? As a seasoned portfolio career woman, and a single mum of two, I&#8217;ve had plenty of chance to hone my circus skills, and have come up with the following essentials:</p>
<p><strong>Be organised:</strong> We all know filing is boring, but it is a necessary evil when it comes to being self-employed and managing multiple projects. You don&#8217;t want to be searching through bags of knitting needles for your memory stick, or getting icing from your bespoke cup cake business all over an important business plan. Each job is separate, so keep it physically separate too. If nothing else, this is a great excuse to take a trip to Staples for some lovely new files and coloured sticky labels.</p>
<p><strong>Plan your time:</strong> When you have so many things on the go, it can be hard to know where your priorities lie, so plan, plan and plan some more. Planning needs to be both long and short term. Map out the next month or two, blocking out time for large projects, to make sure you don&#8217;t end up taking on more work than you can handle. On a daily and weekly basis, look at shorter term priorities, but keep long term deadlines in mind.</p>
<p><strong>Focus on one job at a time</strong>: It sounds simple, so why do I find it so hard? Choose which hat you&#8217;re going to be wearing for the next hour/day/week and keep it on. Don&#8217;t try putting on more hats at the same time, you&#8217;ll just look stupid and they&#8217;ll probably fall off.</p>
<p><strong>Take breaks</strong>: Tea and biscuits are an essential ingredient of home working. It&#8217;s hard to switch from one task straight into something completely different, so take the opportunity to switch off, have a coffee, put on some washing, and clear your mind ready for the next job. You could also experiment with cakes and/or crisps.</p>
<p><strong>So there you have it! Follow my top tips to success and in a few months you&#8217;ll become calmer, more efficient and at least half a stone heavier. What are your tips for juggling?</strong></p>
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		<title>News for Dads: FQ &#8211; Ezine Launch</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/05/22/news-for-dads-fq-ezine-launch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=news-for-dads-fq-ezine-launch</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/05/22/news-for-dads-fq-ezine-launch/#comments</comments>
		<pubDate>Sat, 22 May 2010 08:00:58 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[business mums news]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[dads]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[news for dads]]></category>
		<category><![CDATA[parenting magazines]]></category>

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		<description><![CDATA[FQ Magazine, the parenting magazine for dads, has launched into the digital era with the FQ eZINE.  FQ has embraced new technology which will reach even more parents whilst making a major contribution to the environment as a result of the reduction of printed paper.  You’ll be able to view all the same great articles as the printed copies but also experience super fast loading video and animated graphics.
FQ magazine, often described as ‘the essential dad’s mag’, was first published 8 years ago to celebrate parenthood and the lifestyle changes ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fqmagazine.co.uk"><img class="alignright size-full wp-image-4449" src="http://www.familyfriendlyworking.co.uk/wp-content/uploads/2010/05/FQ-EZINE-COVER.jpg" alt="" width="105" height="144" /></a>FQ Magazine, the parenting magazine for dads, has launched into the digital era with the FQ eZINE.  FQ has embraced new technology which will reach even more parents whilst making a major contribution to the environment as a result of the reduction of printed paper.  You’ll be able to view all the same great articles as the printed copies but also experience super fast loading video and animated graphics.<span id="more-4448"></span></p>
<p>FQ magazine, often described as ‘the essential dad’s mag’, was first published 8 years ago to celebrate parenthood and the lifestyle changes that come along with being a new father.  The FQ Digital eZINE features exclusive celebrity interviews, gadgets, competitions, special offers, product reviews and recommendations of the latest nursery and baby products.</p>
<p>Price: Usually £1.79 per copy or £8.89 to subscribe for one year (6 issues)</p>
<p><em>FQ will be free for a limited time to celebrate the launch.  To view the April/May issue log on to <strong><a href="http://www.fqmagazine.co.uk" target="_blank">www.fqmagazine.co.uk</a>,</strong> password: <strong>friday (lowercase).</strong></em></p>
<p><strong>Or for further info on embedding FQ Digital eZINE within your website or as a pack promotion/added benefit or for editorial reviews and competitions please contact Sylvia or Martin on 020 8460 6060.</strong></p>
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		<title>Media Op: Your Tips on Getting Your Career Back Needed</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/03/17/media-op-your-tips-on-getting-your-career-back-needed/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-op-your-tips-on-getting-your-career-back-needed</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/03/17/media-op-your-tips-on-getting-your-career-back-needed/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 08:45:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[media mums]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=3784</guid>
		<description><![CDATA[A journalist needs mums to contribute tips on getting your career back after bab. It is for a national parenting magazine. If you can help, email heidi@ giftofthegab.net.
]]></description>
			<content:encoded><![CDATA[<p>A journalist needs mums to contribute tips on getting your career back after bab. It is for a national parenting magazine. If you can help, email heidi@ giftofthegab.net.</p>
]]></content:encoded>
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		<title>Now that&#8217;s a mother of a great idea!</title>
		<link>http://www.familyfriendlyworking.co.uk/2010/03/15/now-thats-a-mother-of-a-great-idea/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=now-thats-a-mother-of-a-great-idea</link>
		<comments>http://www.familyfriendlyworking.co.uk/2010/03/15/now-thats-a-mother-of-a-great-idea/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:15:04 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[business mums news]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[coaching mums]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[media mums]]></category>
		<category><![CDATA[mothers of invention]]></category>
		<category><![CDATA[run your own business]]></category>
		<category><![CDATA[sell your business]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[business women]]></category>
		<category><![CDATA[mentor]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[telephone coaching]]></category>
		<category><![CDATA[WAHM]]></category>

		<guid isPermaLink="false">http://www.familyfriendlyworking.co.uk/?p=3538</guid>
		<description><![CDATA[Talk about the mother of great  ideas&#8230;
Six of Britain&#8217;s most respected female  entrepreneurs have thrown their weight behind a groundbreaking new initiative  that supports mums in business.
Sally Preston, Laura Tenison, Antonia Chitty, Wendy  Shand, Leila Wilcox and Rachel Jones are backing Mentoring Mum, a unique  mentoring scheme for self-employed women.
They will draw on their extensive  experience to offer help and guidance about all aspects of business &#8211; from law  and tax to marketing and public relations.
In  effect, the telephone service will provide ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.motivatingmum.co.uk"><img class="alignright" src="http://motivatingmum.co.uk/templates/rhuk_milkyway/images/mainlogo.gif" alt="" width="477" height="111" /></a>Talk about the mother of great  ideas&#8230;</p>
<p>Six of Britain&#8217;s most respected female  entrepreneurs have thrown their weight behind a groundbreaking new initiative  that supports mums in business.<span id="more-3538"></span></p>
<p>Sally Preston, Laura Tenison, <a title="http://www.themumpreneurguide.co.uk/" href="http://www.themumpreneurguide.co.uk/" target="_blank">Antonia Chitty</a>, Wendy  Shand, Leila Wilcox and Rachel Jones are backing <em>Mentoring Mum</em>, a unique  mentoring scheme for self-employed women.</p>
<p>They will draw on their extensive  experience to offer help and guidance about all aspects of business &#8211; from law  and tax to marketing and public relations.</p>
<p>In  effect, the telephone service will provide &#8216;kitchen table tycoons&#8217; with a direct  hotline to some of the UK&#8217;s most high-flying  businesswomen.</p>
<p>Remarkably, the experts &#8211; all of whom  are leading figures in their fields &#8211; have donated their time for  free.</p>
<p>The scheme &#8211; which goes live on March  15 &#8211; is the brainchild of &#8216;mumpreneur&#8217; Allison Price, the founder of  <a href="http://MotivatingMum.co.uk" target="_blank">MotivatingMum.co.uk</a>.</p>
<p>It  was launched, she says, in response to the increasing number of mothers setting  up their own business after childbirth.</p>
<p><em>&#8221;More mothers than ever before are  setting up their own businesses,&#8221; she said.</em></p>
<p><em>&#8221;However, many of them lack knowledge  or experience and face difficult challenges right from the  start.</em></p>
<p><em>&#8221;This exciting new initiative will  enable mums already in business, as well as those wanting to start up, to obtain  affordable support and advice to help them achieve their  dreams.</em></p>
<p><em>&#8221;The joy of the service is in its  simplicity; it will enable mothers looking for advice to choose the most  relevant expert and get in touch directly.&#8221;</em></p>
<p>The consultants include Sally Preston,  the founder of <a href="http://www.Babylicious.co.uk" target="_blank">Babylicious.co.uk</a> &#8211; a successful baby and children&#8217;s food  brand.</p>
<p>Fashion guru and MBE Laura Tenison  owns JoJo Maman Bébé, a &#8221;quirky and imaginative&#8221; range of children&#8217;s clothes,  while award-winning tycoon Antonia Chitty runs PR firm ACPR, the Family Friendly Working site and The Mumpreneur  Guide.</p>
<p>Wendy Shand, from Northamptonshire,  runs global travel business Tots to Travel, and Leila Wilcox &#8211; described as a  &#8221;serial entrepreneur&#8221; owns a string of businesses including marketing firm  Leila Communications.</p>
<p>Meanwhile, Edinburgh-based Rachel  Jones is the inventor of Totseat &#8211; a &#8221;washable squashable&#8221; highchair and 2007  winner of British Female Inventor &amp; Innovator.</p>
<p>Wendy said:</p>
<p><em>&#8221;I wanted to offer my  services as a mentor because I&#8217;ve been down the path, and wept the tears, of the  new small business owner.</em></p>
<p><em>&#8220;Now it&#8217;s my turn to share my  experiences, and help other women build their own successful  businesses.&#8221;</em></p>
<p>In  coming weeks, more women will join the consultancy panel. It means mums will be  able to access a database of experts on the Motivating Mum website and select  the consultant who most area suits their needs.</p>
<p>Advice is given over the phone, with a  30-minute session costing just £40.</p>
<p>Allison said:</p>
<p><em>&#8221;Time and again I am  approached by mothers wanting guidance with their businesses. Many set out with  great ideas and huge amounts of passion but struggle to realise their  vision.</em></p>
<p><em>&#8221;The majority of them simply can&#8217;t  afford professional help due to the prohibitive costs. I realised that there was  a need for mums to be able to access affordable advice, and that the mums out  there with established businesses were very happy to share their  knowledge.</em></p>
<p><em>&#8221;By matching the two together I can  hopefully help more mums across the UK establish themselves and experience the  immense personal satisfaction of seeing their businesses  grow.&#8221;</em></p>
<p>Saira Khan, runner-up in the first  series of BBC’s The Apprentice and the founder of baby skin care range Miamoo,  said the service was the &#8221;perfect solution&#8221; for self-employed  women.</p>
<p><em>&#8221;If only I&#8217;d had access to  affordable, accessible mentoring from like-minded women, when I first started  out,&#8221;</em> she said.</p>
<p><em>&#8221;It&#8217;s the perfect solution for mums  who need help with their businesses.&#8221;</em></p>
<p>In  addition to working mums, the scheme will also support the Association of Post  Natal Illness (APNI).</p>
<p>Allison said that all money raised  through the launch will be donated to the charity.</p>
<p>APNI spokeswoman Siobhan Merrifield  said: &#8221;It is a hugely inspiring and worthy scheme which will be helpful for  businessmums who could otherwise be isolated or alone &#8211; a situation that can  sometimes lead to post-natal depression.&#8221;</p>
<p>Mentoring Mum sessions will be  available to buy online from 11am on March 15. To secure your slot, visit  <a href="http://www.MotivatingMum.co.uk" target="_blank">www.motivatingmum.co.uk</a>.</p>
<p>Alternatively, contact Allison Price  on 0208 946 6868 or email <a href="mailto:alli@motivatingmum.co.uk" target="_blank">alli@motivatingmum.co.uk</a>.</p>
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