I write a lot about marketing and found Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation a useful book with in depth and relevant analysis of marketing that works.
The book is based on research and case studies of a number of businesses: you’ll understand about how some well know and less well known businesses have succeeded in building their brands and turnover.
What’s more, in this book you can move beyond simple concepts such as Unique Selling Point and understand more about the customer experience and how it can impact …

Very shortly we are going to be launching our new course for Summer 2012. I’m telling you today so you can be prepared. Over the next few days we are going to give you a taste of the quality of information we’ll be providing on the course. As with all ACEInspire courses, our new course will include written and video material, with a combination of live workshops and work for you to do at your own pace. What’s new is that we will be covering a fresh topic and we …

We know that LOTS of you are interested in improving your blogging skills, so we’re delighted to announce that our new book, Blogging – The Essential Guide is now out. We love blogging, and want as many people as possible to have fun with blogging, learn how to do it better, and make an income from their blog. This book is the culmination of lots of hard work to bring our best advice together for you to help you improve your blog.
In the book you’ll find practical advice based on …

Crunch’s powerful online accounting software, Solo, is now available free to freelances, contractors and micro/small businesses. This software is identical to the premium software, with users being able to manage their bookkeeping, raise invoices and view tax liability and record expenses, at no cost.
Crunch has already built a successful business in online accounting through providing a unique premium product supported by ongoing advice from their team of accountants, this facility is not available with the free software. Now with providing the software for free, Crunch is putting business owners in …

Can you help? I’m writing a book with Victoria Dawson to help parents who’s child is being assessed for special needs. We need more parents to share their experiences of the assessment process, what’s helped and problems they have experienced.
There is a questionnaire to download here which has the questions we need you to answer:
Download the questionnaire about your child’s journey through assessment
Thank you very much for your help – it will all go towards helping other families as they experience the assessment process.

Spending quality time with your family is really important, especially if you do work from home. Trying to balance your work and home life when they are all in the same space can leave you feeling guilty and it can also be hard to leave work alone.
So planning a trip away, whether it is simply a weekend away or a weeks holiday is a great way to leave your work behind and spend some quality uninterrupted time with your loved ones. A great idea for a fun, inexpensive break is to go camping.
Camping …

Being  a working mum is hard work, as not only do you have a job to do, you also have to run a house too. So juggling becomes part of the skills you learn.
Denise Tyler has released an updated version of her Working Mothers The Essential Guide, which is a must for all mothers who juggle a home, family and a job.
As with all Need 2 Know books, it is a great guide giving practical advice and relevant information. The book is broken down into easy to follow chapters, each sharing ways …

I set up my first business as a freelance book indexer about 10 years ago when my children (Naomi, 17 & Kimi, 15) were younger. My husband Dave and I, lived away from family so childcare was always a problem. I was a stay at home mum when my girls were born but when they started school I felt I could be doing something more productive with my time than housework! I wanted a career that meant I could still be there for my family and indexing was perfect. However, …

Whether you have been in business for a while or jut starting a new business, you will want your business to be performing at 100%. So if you do not think it is, read on to find the steps to involved in developing your business and how to make sure  any changes are effective.
Step 1: Come up with areas that need improvement. Analyse what you do, what works and what doesn’t.
Step 2: Develop ideas that will improve the areas where your business struggles.
Step 3: Implement the ideas and monitor the …

We love to feature mumpreneur and dadpreneur profiles on this site. If you would like to be one of the people featured on this site, do get in touch with kizzy@familyfriendlyworking.co.uk. Click here to find out about other promotional opportunities and advertising.
Guidelines for a profile
There are questions below to guide you BUT don’t feel that you have to stick to a Q&A format. Family Friendly Working covers news and short articles about you and your business. All pieces need to be 200-400 words:
 
IDEAS FOR WHAT TO COVER
 
Name of Business:
Your Name and Age:
Tell us about …