Right you have managed to create a great press release and want to include other items to reinforce how great your product/service is. Well a press pack can do this.
Press packs are a great way for promoting your business and here are some tips on how to create them.
Press packs contain your press release along with additional information and samples. Sending the pack through the post can be costly but you can be creative by doing it this way.
How can you make your pack stand out? …

When you are starting out in business, funds can be very limited and you have no doubt already spent a lot of money setting up so when it comes to generating interest and customers for your business, you may not have a lot of spare money left to pay for PR.
So here are some tips on writing your own press releases which will save you valuable money for other important aspects of promoting your business.
What is a press release? A press release is a newsworthy story about your business which …

Promotion is an important part of growing your business. There are many ways to achieve this and here are three top tips to help you with promoting your business.

You need to plan your promotion. Using this simple acronym, SMART, meaning specific, measurable, achievable, realistic and timely, will help you do this effectively. Specific means being clear about what you want to achieve from your promotion, Measurable means you should be able to measure whether you are achieving your desired goal, Achievable means can you actually do what you have planned. …

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A small PR company has beaten off major multinationals to win Best Recruitment Policy award from leading charity Working Families which campaigns for better working conditions. Stoke-based Plinkfizz won thanks to its excellent family-friendly working practices. It beat off fierce competition for this highly-regarded, prestigious award from Nationwide, ITV and Castlebeck.

How do you know your promotion is working? There is little point in working hard on marketing and PR if you can’t tell which activities get results. Look at the data you need to collect to see what’s working and sit down once a month to evaluate. Check the number of visitors to your website and the main places they come from. Look at your Facebook friends and Twitter followers – have they increased, are you getting click throughs and what about sales?

Today, there are many different avenues open to entrepreneurs looking to get the word out about what their business offers. From traditional print media to the world wide web, there is enormous scope to use public relations to get journalists to provide independent coverage of what is going on in your business. And email, the internet and SMS messaging have opened up a whole new range of ways to market your business beyond flyers and direct mail. What is more, many of these methods can be affordable, even to small …

Note down which sectors of the media will be interested in your news, and don’t forget to include different angles for trade and consumer press. You may be able to devise different press releases on the same subject for different audiences.

How do people find your business? You can have a great company with fabulous products or services, but unless you are extremely lucky, every business owner still needs to put some work into regular and ongoing promotion to attract customers.
And if your business targets pregnant mums or mums of babies and children at certain stages you need to keep new customers signing up all year round.

NEW! LONDON MUMS’ OWN NETWORKING EVENTS FOR MUMPRENEURS – SAVE THE DATES AND BOOK NOW!
30 September 2010 – London Mumpreneurs’ DIY Public Relations networking workshop for start-ups: Mumpreneurs want to publicise their products or services but just can’t afford to pay a professional PR agency to do it for them. This workshop will teach you: What PR is, Press release writing tip, Practical advice to run a PR campaign, How to approach the media. Guest speakers to be announced.