Are you looking to boost your businesses exposure? Then why not enter for an award or competition, a great way to gain media exposure.
Thanks to Boost Marketing for the round up of awards and competition deadlines till the end of January.
Business Awards
- The Home Business Awards – submission deadline: Early November
- Red Herring 100 Awards (Europe) – submission deadline: 1st November
- Virtual Business of the Year Awards – submission deadline: Mid November
- PLC Awards – submission deadline: Late November
- Buyout Track 100 programme – submission deadline: 2nd December
- Network of …

Right you have managed to create a great press release and want to include other items to reinforce how great your product/service is. Well a press pack can do this.
Press packs are a great way for promoting your business and here are some tips on how to create them.
Press packs contain your press release along with additional information and samples. Sending the pack through the post can be costly but you can be creative by doing it this way.
How can you make your pack stand out? …

When you are starting out in business, funds can be very limited and you have no doubt already spent a lot of money setting up so when it comes to generating interest and customers for your business, you may not have a lot of spare money left to pay for PR.
So here are some tips on writing your own press releases which will save you valuable money for other important aspects of promoting your business.
What is a press release? A press release is a newsworthy story about your business which …

Promotion is an important part of growing your business. There are many ways to achieve this and here are three top tips to help you with promoting your business.

You need to plan your promotion. Using this simple acronym, SMART, meaning specific, measurable, achievable, realistic and timely, will help you do this effectively. Specific means being clear about what you want to achieve from your promotion, Measurable means you should be able to measure whether you are achieving your desired goal, Achievable means can you actually do what you have planned. …

The London Baby and Toddler Christmas show which will be held at Twickenham Stadium on Sunday 20th November 2011.
The show is now in its 2nd year . The 2010 show was a great success attracting over 2500 visitors on the 1 day.

We at Women Talking are looking for remarkable women with remarkable stories, to inspire and encourage other like-minded individuals to follow their ambitions. If you are a woman in business or about to launch your own company then we want to hear from you. If you are someone in the media with a message you feel the world needs to hear then we want to hear from you. If you are working for a charity or organisation aimed specifically at women then we want to hear from you.

How do you know your promotion is working? There is little point in working hard on marketing and PR if you can’t tell which activities get results. Look at the data you need to collect to see what’s working and sit down once a month to evaluate. Check the number of visitors to your website and the main places they come from. Look at your Facebook friends and Twitter followers – have they increased, are you getting click throughs and what about sales?

Today, there are many different avenues open to entrepreneurs looking to get the word out about what their business offers. From traditional print media to the world wide web, there is enormous scope to use public relations to get journalists to provide independent coverage of what is going on in your business. And email, the internet and SMS messaging have opened up a whole new range of ways to market your business beyond flyers and direct mail. What is more, many of these methods can be affordable, even to small …

Note down which sectors of the media will be interested in your news, and don’t forget to include different angles for trade and consumer press. You may be able to devise different press releases on the same subject for different audiences.

How do people find your business? You can have a great company with fabulous products or services, but unless you are extremely lucky, every business owner still needs to put some work into regular and ongoing promotion to attract customers.
And if your business targets pregnant mums or mums of babies and children at certain stages you need to keep new customers signing up all year round.