Purchases resulting from organic search are something that is available to every business owner, but a little knowledge can help you improve how your business makes the most of this strategy. Here are five simple dos and don’ts to help you make the most of organic search:
 
DO: Create relevant and quality content to match each stage of the buying cycle, taking your potential purchaser from information seeking to decision making to purchase.
DON’T: just create content at random or for the sake of filling pages. Have a strategy and make content …

Are you thinking about starting a business from home? If you have limited funds, this can be one of the best ways to get yourself up and running, before then having the option to move onto a bigger premises. Starting a business is not easy and neither is keeping it afloat. However, if you follow our tips below, you will be well on your way to creating a successful business from home. Carry on reading to find out more!
 
What Are Your Talents?
Before starting a business from home, you will need …

By Dave Millett, Equinox
Once they’ve checked location and price, Wifi is the top facility that people look for when booking accommodation. They expect a quality Internet connection so it worth the effort to make sure you have the best possible
What happens after a stay at a hotel with unreliable connectivity? And what can you do about this?
Lost revenue
If customers cannot work in their room, they probably cannot work in the bar/restaurant either, because it’s on the same connection. They’ll go elsewhere and you lose significant food and beverage revenues.
Complaints
Reception is …

According to HSE, around 12.5 million working days are lost due to work related stress in 2017 with 526,000 British workers suffering from Mental Health issues such as depression and anxiety.
Following these recent statistics, Ciara Morrison, Head of HR and Talent at Instant Offices identifies the early signs of Burnout and how to effectively avoid hitting rock bottom:
If your work and family life are consistently stressful, you’re almost certainly at risk of burnout. Most people only realise that they are truly burnt out when it’s too late and then they need to work towards …

By Rohit Talwar, Steve Wells, Alexandra Whittington, April Koury, and Helena Calle from Fast Future
The debate about the potential impact of artificial intelligence (AI) and automation on tasks, roles, jobs, employment, and incomes shows no signs of slowing, whether it’s doom-laden predictions of mass unemployment, or more positive predictions of a new wave of jobs being created.
People are legitimately clueless about factors such as how far and how deep these technologies will actually penetrate over the next five to twenty years; the scale of opportunities that will be generated …

In previous articles, we talked about how things like your education, your background, and even the way you carry yourself can affect job changes and your career in general. In most cases, everything about you has an impact on how you perform at work and how well you can progress in your career.
Confidence is a big factor too. Unfortunately, things like changes in body shape and hair loss can greatly affect your confidence level. In the case of hair loss, the impact can be profound.
Hair loss is easy to deal …

Business plans – like all plans – can go awry when events beyond the control of the business owner disrupt the everyday routine.
Such disruptions could be because of a dip in the economy, a natural disaster that creates havoc, a shift in the public’s buying habits, or new technology that can do what you do better.
“Interruptions within a business are as much a part of life as breathing and blinking,” says Raméz Baassiri,  author of Interrupted Entrepreneurship: Embracing Change in the Family Business (www.ramezbaassiri.com). “They are viewed by some as …

By Alexandra Whittington, Fast Future
Artificial Intelligence is developing fast.  We know it is having an impact on the world of work.  What impact might it have for women and particularly for mothers?  How likely is it to positively impact their lives?
We are getting used to the idea of AI having a central role of in care-giving in the future, for example, providing home care for the elderly. It is possible that intelligent machines may serve to help women in their roles as mothers and caregivers.
Decisions on fertility
Medical AI might help …

If you are self-employed, you will likely spend a lot of time thinking of how to generate attention for your business. Whereas your webpage and social media are important digital strategies that you can focus on from home, there are some traditional ways of promoting your business that you shouldn’t miss. One of them is having a stand at an exhibition  or show relevant to your industry or business sector. Most freshly self-employed entrepreneurs have never been at a business fair before and may wonder about how they should present …

By Kay Heald, Toastmasters International
If you’ve been labelled as shy there’s a good chance you won’t relish the challenge of giving presentations.
All the way through school and beyond I blamed my aversion to speaking to groups on being shy. However, I now know that what I thought was ‘shyness’ for all those years was actually a predisposition to ‘introversion’.
Shyness and introversion are not synonymous. Introversion refers to a particular way we energise ourselves. Whereas extroverts are energised by being around people, introverts can also enjoy the company of others, …