[ 25 Apr 2018 | No Comment ]

Digital marketing never stays static so Tim Butler of Innovation Visual has pulled together the four changes you need to know about this year:
Artificial intelligence, or AI, is a significant force in marketing. Machine learning – the ability for AI to learn and improve itself without explicitly being programmed has seen the functional scope of what is possible expand rapidly in recent years. Marketing is at the forefront of AI use. Google’s AdWords and Facebook both use AI to refine who is shown what adverts.
1)   Voice Search & Digital Assistants
The most …

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business mums news »

[ 26 Apr 2018 | No Comment ]

There are modern technologies that can help you manage your business efficiently to save costs, provide a better service and keep your drivers safe on the road. Here are just some business travel essentials you and your company can benefit from.
Telematics
Use advanced data to monitor how your fleet are driving. It can be important for brand management, for the safety of your employees and for other road users that your drivers are safe on the road. Mark each vehicle with a telematics device to monitor how safely they are driving, …

business, Home Office, Mum's Home Office »

[ 26 Apr 2018 | No Comment ]
Why You Should Never Buy Your Telecoms Just On Price

Not all telecoms solutions are the same, and every business has different requirements. So, make sure you are being quoted for what your business really needs – and don’t just compare prices as you’ll end up comparing apples with pears.
Lines
Check the following:

The price is fixed for duration of the contract
No set up fees or minimum charges on calls
Calls rounded up to the nearest minute – this can add 25% to the overall cost of calls
Prices to destinations you call regularly
Special promotions – a charity was being offered free intra-site calls …

Mumpreneur Profiles »

[ 25 Apr 2018 | No Comment ]

My name is Stephanie Marko and I never had any intention of being a mumpreneur.  As a professional, I gave up my salary work when my first child was born in 2002 and took up the hardest job I would ever have in my life: being a mum.
By 2008 we had three children and I was looking forward to the day that our youngest would start nursery school.  I had plans to return to the gym and to start writing again, but I also had a nagging problem when it …

business, Headline, marketing »

[ 25 Apr 2018 | No Comment ]

Digital marketing never stays static so Tim Butler of Innovation Visual has pulled together the four changes you need to know about this year:
Artificial intelligence, or AI, is a significant force in marketing. Machine learning – the ability for AI to learn and improve itself without explicitly being programmed has seen the functional scope of what is possible expand rapidly in recent years. Marketing is at the forefront of AI use. Google’s AdWords and Facebook both use AI to refine who is shown what adverts.
1)   Voice Search & Digital Assistants
The most …

Headline, online mums »

[ 24 Apr 2018 | No Comment ]

Dr Maite Ferrin, is renowned internationally for her work in treating children and young people. Below she shares her tips on how to help protect children online:
Top Tips to Keep Children Safe Online:

Talk it Over

Parents need to have open conversations with their children about safe internet use, constantly educating them about the dangers of misuse. Children need to feel comfortable speaking to parents about their online and offline experiences, rather than feeling like they have to hide.

Ensure Safety

Parents need to be aware of the risks that the internet poses on …

flexible work, Headline »

[ 19 Apr 2018 | No Comment ]

We’ve seen enormous technological and social changes in the workplace in recent years.  These changes have forced some companies to adapt in order to attract and sustain much needed talent. Unfortunately, despite this, a lot more still needs to be done to ensure flexibility and inclusivity is addressed in every workplace and integrated into the culture of the companies. Yuliana Topazly of BuddyWith explains why.
It’s what employees want
Recent research conducted by Smarter Working Hub shows that 67% of employees wish they were offered flexible working, 56% of commuters feel stressed or flustered at least …

working from home »

[ 18 Apr 2018 | No Comment ]

Freelancing, and by extension, having the ability to work from home rather than an office is a dream for many. While it’s not the utopia that everyone believes it is, working from home can be extremely comfortable and productive if done correctly. It’s important to separate the wheat from the chaff – in this case, setting potential distractions firmly apart from everything that is going to make your working space a productivity powerhouse.
Is it easy? Not always. Freelancing will constantly require, first and foremost, a herculean amount of willpower to …

Mumpreneur Profiles, mumpreneurs »

[ 18 Apr 2018 | No Comment ]

Tell us about yourself
My name is Eimear Kelly and I am the owner and Managing Director of Darcy the Dingo. I’m married and proud mum to our son age 6, and his little sister who is 4.
What did you do before coming up with your business idea and how was it making the transition?
Prior to becoming a mum, my background was in hospitality, recruitment and administration. When our eldest was born we made the decision that I would become a stay at home mum. While it was a difficult one …

business, finance, Headline »

[ 17 Apr 2018 | No Comment ]

Equity crowdfunding can be a tough way to raise money, but it can also bring you so much more than just cash for the business. If you have the right strategy.
Here’s how to get the most from your crowdfunding opportunity:
1)    Build a tribe
The great thing about building a tribe is that they care more. The most effective founders I’ve come across use their first funding round as a means to bring their fledgling tribe together in one place and get them involved in their business journey.
BrewDog – the Aberdeenshire brewers came up …

business, flexible work »

[ 16 Apr 2018 | No Comment ]

If you want to be the best you possible, then it’s all about striking the right balance in all areas of your life. One of the biggest areas of your life that you can work on is getting a balance between your career and your home life. This is easier said than done though, so follow these tips in order to do just that.
Set out your Working Hours
In the modern age, it feels like work never really stops. We often have our work emails on our personal devices and have …