Mumpreneur News: Meet mums at the Cupcake Club

Sounds great, doesn’t it? An exclusive clubs for mums-to-be with classes, coffee and cupcakes, based in South London, has just had some coverage in the Telegraph:

It is another wet Tuesday morning in London. My husband has waltzed off rather too merrily to work, leaving me with our bored 14-month-old son. A long day of Old Macdonald, Play-Doh and plastic toys stretches out before me.

There must be a remedy to my situation. I can’t be the only mother of a young child wringing her hands. But help is at hand from two clubs for families. Cupcake recently opened in Wandsworth, south London, and is a club for pregnant women and their babies. Maggie & Rose, a more child-focused family club in Kensington, has been working for more than a year.

Cupcake was founded by Karen Hastings, ex-marketing director for American Express. She discovered a niche in the market when her friends were becoming pregnant and had nowhere to go that celebrated pregnancy and motherhood with general wellbeing.

Read more.

It is not all good news, though. The club costs £125 per month. Miranda Levy, editor of Mother and baby magazine, suggests most mums are  likely to be joining the NCT for coffee and companionship: at a mere £39 per year it is within the reach of far more families.

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