Mumpreneur Profile: Kelly Watson of Womanwise Marketing

Name of Business: Womenwise Marketing

Kelly Watson
Kelly Watson

My Family: I’m 24, and my boyfriend and I just purchased a house together. Both of us are self-employed.
Launch date: For Womenwise Marketing, October 2008. But I’ve worked as a freelance copywriter and marketing consultant for going on three years.
Getting started: I was looking for ways to rebrand my business, and I was having a hard time finding a niche that felt right. Then I started looking back through old journal entries and I realized one of the goals I had when first starting out was to make work easier for other women. I felt — and still feel — that the field of marketing is very male-dominated, and not always friendly to women and their unique ways of doing things. When I read that journal entry I realized that I could help women entrepreneurs by sharing my marketing experiences and what I’ve learned along the way.
What has worked well? I always follow my heart and my gut instinct, even when it feels like everyone else is doing things a different way.
Biggest challenge: Marketing a business can be a full-time job in itself, and I only have so many hours each day. It’s tough for me to have to pick and choose what techniques I’m going to use for my own business, whether it’s blogging or article marketing or networking or SEO. I want to do them all, but I’m only human.
Advice: Make connections. Working from home can be isolating, and you can start to feel like you’re the only one with problems. But when you start talking to other people in the same field, you often realize you’re not the only one struggling with motivation, or confusion, or whatever it is you happen to be struggling with. I’ve made it a huge priority to connect with other women entrepreneurs, and I don’t know what I’d do without them.
Business opportunity:  I’m writing a book titled “Womenwise Marketing: The Feminine Way To Promote Your Business and Yourself,” and I’d love to speak with women on their experiences with marketing and self-promotion. Your story could be featured in the book!  Read my list of questions here:
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