If you want to start a coaching business, check out Starting and Running a Coaching Business: The Complete Guide to Setting Up and Managing a Coaching Practice from How to Books. Coaching is one of the most popular choices for second careerists looking to retrain. The book has good general advice for anyone considering working for themselves. It looks at how to stay motivated and manage your time, as well as offering advice on finding a niche for your business, doubly important in a competitive market.
Many people find it hard to promote their own service: this book is packed with promotional ideas. It also tackles the thorny issue of setting fees: obviously you will need to go beyond the book to do some competitor research too.
The book has some small blank spaces to write down your own ideas and plans, but probably not enough space for anyone using it as a guide to starting their own coaching business. I’d say it would be a good purchase for anyone wanting to work as a coach – but buy a good notebook to use along side it. Go through every chapter slowly, follow up each idea and I think this book would give any potential coach a real head start.