I really struggled with reviewing Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, for two reasons. Firstly, there is a problem with the basic concept. I have become used to learning about digital marketing online. There are hundreds and thousands of sites about SEO, email marketing, affiliate marketing etc. It now goes against the grain for me to go back to reading a book on the topic.
That, however, is probably a minor criticism. More seriously, though, I just found the book hard going. I’m probably more interested in digital marketing than most, and I have struggled to get through it. I will persist in case there are any nuggets that I can’t find elsewhere, but for most mumpreneurs with limited time, I’d suggest you stick to browsing the net for digital marketing advice.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation is £18.99 at time of writing
Mumpreneur Rating: 1/5