Book Review: Understanding Digital Marketing *

I really struggled with reviewing Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, for two reasons. Firstly, there is a problem with the basic concept. I have become used to learning about digital marketing online. There are hundreds and thousands of sites about SEO, email marketing, affiliate marketing etc. It now goes against the grain for me to go back to reading a book on the topic.

That, however, is probably a minor criticism. More seriously, though, I just found the book hard going. I’m probably more interested in digital marketing than most, and I have struggled to get through it. I will persist in case there are any nuggets that I can’t find elsewhere, but for most mumpreneurs with limited time, I’d suggest you stick to browsing the net for digital marketing advice.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation is £18.99 at time of writing

Mumpreneur Rating: 1/5

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3 Comments

  • Hi Antonia,

    Thanks for taking the time to review Understanding Digital Marketing.

    I have to say I’m a little surprised you found the book hard going. Almost all of the independent feedback we’ve had on Understanding Digital Marketing has been very positive, particularly in terms of it’s accessibility for people new to the digital marketing arena.

    We wrote the book primarily to offer a solid foundation for people — small business owners, marketers and others — who are keen to explore the potential of online marketing, but aren’t sure where to start or what options are available to them.

    The problem with browsing the net for digital marketing advice — particularly when you have limited time and you’re just starting out — is that there’s so much information out there, much of it conflicting, and wading through it all and trying to make sense of it all can be daunting and incredibly time consuming.

    What “Understanding Digital Marketing” aims to do is equip the reader with a basic foundation of knowledge that will help inform their choices as they head online to explore specific topics in more detail.

    If you’re used to collating and assimilating information from multiple online sources, sorting the wheat from the chaff, then the information is out there, of course. Some people, like you (and me, it has to be said), prefer to get most of their information in this way… but there are still a lot of people out there who like to start with a book or two and take things from there.

    It’s a case of what suits each individual I guess.

    Thanks again for the review.

  • Thanks for the feedback Calvin.

    I think the problem is that mumpreneurs have little time to read solid chapters of text and detailed history: I know I get on better with books which have short sections, exercises, case studies. I like to be able to read something for just a minute or two (before being interrupted) and still have an action point or learning point I can take away. I suspect many small business owners, mums or not, are in the same boat.

    I’m offering a copy of the book in an online competition and it is definitely proving popular – so maybe I’m a minority.

    Antonia

  • I hear you :-).

    I’m based at home with three munchkins who have just broken up for the Summer Holidays — constant interruption is definitely the order of the day. On the reading front things are woeful! I used to get through a novel a week — these days it tends to take anywhere from 3 to 6 months :-(.

    Again… I guess it’s a case of horses for courses and choosing the methods / resources that best suit your individual circumstances.

    Hope the competition goes well — do you have a URL where I can find it? If it’s still running I’ll give it a plug on my blog, Twitter, etc. :-).

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