Depending which business guru you speak to, you may be encouraged to set up a business based on cold hard facts. And I agree that you need to do some market research to ensure that there will be buyers for what you are offering. BUT, for most mumpreneurs, going into business needs to involve your heart as well as your head. You need to love what you do, and believe in the products or services that you offer. It is only this passion for business which will get you through the troughs. You can read about how one would-be mumpreneur has worked this out for herself here.
When you are starting a business, you can be full of passion, but sometimes it can get lost along the way. Business becomes another pressure to fit in with school runs, sick days and never-ending washing. So, make sure you capture your passion. Write down a few words that sum up your aim for your business. Put up a note to yourself above the computer with your aim, and add a few words about what you love about the business and how it benefits you.
Then, if times get tough, look at your card again. Ask yourself what has changed? What do you need to do to get back on track, so the business is energising rather than draining ? If you can’t work it out, talk to other women in business and get their take on how to improve things. Sometimes this may lead you to realise that it is time to move on and close or sell the business. Most of the time, though, it enables you to see the benefits of running your own business afresh, like having control of your time, being there for the kids etc.
What made you start your business? What do you love most about it? And, if you’ve lost some of the passion, what could you do to get it back?