I love writing posts for Family Friendly Working, but a new survey suggests that more than 70% of small businesses say they don’t have time to keep their blogs up to date. It is easy to see how hard it is for a small business owner to take on thie additional task. As well as dealing with sales, you need to continually come up with new ideas for the blog. However it is well worth it as a blog can really raise your site’s profile.
The survey of 125 small business owners published today by SEO copywriting company Write My Site shows that 62% of respondents set up a blog in the hope that it would increase traffic to their websites. Nevertheless, only 29% are managing to populate them between one and three times each month, with the remaining 71% admitting that their blogs have fallen by the wayside.
Emily Hill, Write My Site’s MD, says: “When a blog hasn’t been updated for several weeks or months it looks unprofessional – people tend to be relieved to learn they can offload the time-consuming task of keeping their blogs up-to-date.”
If blogs are such a hassle to maintain, why bother having them at all? In a word: traffic. Google and the other search engines pay great attention to sites that regularly add original – and relevant – content. Digital marketing industry body Econsultancy has used its own blog to urge small businesses to take advantage of this simple SEO strategy: “We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts – the general advice these days is to create subject-specific content on your website, and to categorise and label that content in a way that will deliver a boost to your keyword strategy. Blogs are good for this.”
Hill supports this view: “We have seen for ourselves the benefits of a well-written blog: our own traffic has increased by more than 200% since we bolted a blog onto our website,” she says. “Better still, the traffic is completely targeted: all of our increased hits and enquiries are from people who have found Write My Site by running searches on our keywords.”