Mumpreneur News: Mothers of Innovation


Reports on the Credit Crunch have indicated that it is affecting women in employment more than in previous downturns. New website Mothers of Innovation aims to be an antidote to recessionary gloom and a breath of fresh air for working women and mothers in the UK.

Founder Sarah Dawnay set up Mothers of Innovation after she was made redundant from her job; with the only available earning options seeming to be corporate roles which make no allowance for women with young families, or pyramid selling schemes that were either patronising or expensive, Sarah turned to her own initiative.

She says “As a Mum I had already come up with a great design for my little girl when she needed a coat but hated putting one on – and I realised that there must be many Mums like me, who have great ideas and skills but who just lack an appropriate way to get their products to market; thus Mothers of Innovation was born!”

Sarah is determined that out of her redundancy she will build not only a new career for herself but a great resource for Mumpreneurs with ideas and help for those trying to start their own business. Also, for busy Mums the site is also a fantastic shopping experience with a huge range of quirky, innovative products inspired by real parents, as well as tips, recipes and fun stories about our children.

MOIXX sells products which have been devised to answer thorny parenting issues. For example, with five young boys how do you juggle them, your handbag and keep the baby’s socks on? How can you carry a baby AND all your belongings on the school run? How do you keep 4 to 8 year olds happy on a rainy afternoon?

Sock Ones are the ingenious little things that keep those socks on; the Baby and All Bag carries all your essentials and baby too! and the incredible Spark Box was designed by a Mum of two to be multi-sensory, educational, interactive and ethical: and at just £15 is a great credit crunch alternative to an expensive day out! The site allows you to search according to a range of criteria such as fairly traded British made, organic and goodies made from recycled materials.

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