Mumpreneur Profile: Justine (Jay) of Impala Impressions

Impala Impressions, a babys hand and feet 3D lifecasting business was founded by Justine Holcombe, aged 37.  Justine, known as Jay is mummy to Ethan, aged 4 and married to her wonderful soul mate, Bruce.  They live in the beautiful county of Kent.

Jay moved to London in 1990 from her family home in Northumberland and started a career in politics at Conservative Central office where she worked for 12 years, a short break of 6 months saw her travelling to South East Asia, Australia and Australasia.  On her return she met Bruce and they moved to Kent and got married on New Years Eve 2000/2001.  Jay then worked at a prestigious golf club for a couple of years before leaving and having Ethan. 

Impala Impressions was launched in 2007 after six months of hard research into products for her casting kits, visits to business link and being trained in lifecasting by a leading UK casting company.

Impala offers home visits in the county of Kent and this has proved more profitable than the sales of casting kits and gifts and promotes itself through google ads and hard copy ads throughout the country at baby fairs, magazines etc.  Impala Impressions has linked up with the Oliver Fisher Special Care Baby Unit, based in Medway hospital to raise money for their special cause.

The biggest challenge faced by Impala is the never ending need to keep on top of SEO’s, twitter, facebook, blogs etc – it is all very demanding and time consuming!

Jay works when Ethan is at nursery, he is starting school in September this year so it is all systems go to build the business up even further by then. She says, “Being a mumpreneur really is a something I thought I would never be but I wouldn’t swop it for the world,  I truly believe that women can have it all, I love my life, doing a job I love, being a mum and wife, being the boss and still having time for a wonderful social life with my friends.”

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