Jenny Rennocks, 36
I am married and have 2 boys – Alex (4) and James 2 (but acts 4!).
My background is marketing and since having the children I have always worked part time. I have always wanted my own business, combining working from home and looking after the children – without the manic and stressful commute. At the start of 2008 I had the idea of providing a gift service for new mums, offering a fabulous range of gifts that mums REALLY want after giving birth. From my past experience these revolved around what I had missed during pregnancy – goats cheese, pate, shellfish and white wine.
During 2008 I did an evening course with Business Link to learn how to set up a business and spent 2008 planning the business – sourcing products, developing the website and trying to find the money to launch! I was finally ready to launch at the close of 2008.
I did a lot of research with the mums I know – what would they have loved to receive, who would buy it for them, how much would they spend if they were buying for someone else etc…. I also spent a lot of time trawling the Internet to identify the competition. There are great gift sites out there for new mums but I could not find any immediate competition that tackled the ‘food’ angle so I had found my niche!
In February 2009 I was lucky enough to receive coverage on the Chris Evans Drive Time show on Radio 2, when Chris described the business as “the great new mum gift that’s all the go!”. This has been a great starting point for Mummy’s Little Hamper.
I have received great comments from the recipients of a Mummy’s Little Hamper gift pack and am delighted with the orders received to date. I manage to juggle looking after my two boys with running the business – a lot of the paperwork and book keeping I do in the evening. The tricky bit is packaging and dispatching but give the boys some bubble wrap to pop and they are fine!