Mumpreneur – do you love it or hate it? Women seem to be split whether they welcome the word mumpreneur as a great description or feel that it is another neologism which, to quote one twitter user, “makes me do a little bit of sick in my mouth. ”
A recent article on The Mumpreneur Explosion in Marketing Magazine focuses on mums setting up baby-product businesses and suggests that, “every second new mum out there is either setting up a business or thinking about it. The parenting/ baby-needs industry now has a turnover of over $6.3 billion a year in Australia.” I think that this article may be missing something: while alot of mumpreneurs do set up businesses selling baby products there are far more who are setting up all sorts of different businesses. Whether you want a web designer, accountant, copywriter, virtual assistant, dog walker or someone who designs jewellery or clothes, you can find a mumpreneur who offers that business or service.
And importantly, the internet has made it much easier for women to create flexible and family friendly businesses. This means that women are no longer limited to low paid part time work once they want to have flexible hours which fit round the family. The rise of the mumpreneur is a force to drive employers to take flexible employment seriously: otherwise, they will find all their best female employees starting their own businesses. Long live the mumpreneur!