Home » mums in industry, mums in the media

Mumpreneur News: Grobag Inventors Tackle Toddler Early Waking

23 August 2009 No Comment

Do you wonder how to keep your toddler in bed? Lighter mornings can lead to little ones waking at 4 or 5 am. Now, Rob & Ouvrielle Holmes, inventors of the Grobag baby sleeping bag have launched the new Gro-clock which solves the problem.

The Holmes’s wanted to find a way of communicating time to 3, 4 and 5 year old children like their own who used to wake up at 5am thinking it was time to get up. The Gro-clock solves the problem by using fun images of the moon and sun to communicate when it’s time to go back to sleep and when it’s time to get up.

It also comes with a bedtime story book, ‘Sleepy Farm’, to help reinforce the message of getting a good night’s sleep! Written by Rob Holmes and beautifully illustrated by leading children’s artist Mike Terry, ‘Sleepy Farm’ tells the tale of Percy Pig who never had any energy to enjoy the day until his farmyard friends “saved some money in a sock and bought the pig a special clock!”

Rob Holmes of The Gro Company says, “When our son William was three he used to wake us up every morning at 5am asking if it was time to get up. It was driving us nuts! We thought to ourselves, how can we communicate time to him when he’s too young to read a clock?

“A few months later I had a ‘light bulb’ moment in the shower! The easiest way to explain the difference between night and day is to use the sun and moon, and we thought it would be great to have a bedtime story book that helps explain the benefits of sleep. With Mothercare stocking the product and 3,000 sold already in the last 2 weeks, parents are loving the Gro-clock and I am blown away by the positive emails I have received from parents all over the UK. The second sleep revolution is just beginning and not a moment too soon, as parents have so much on their mind during this recession, the last thing they can afford to lose is their sleep.”

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.