Your Name and Age: Keeley Edge, 36
Tell us about your family: Husband: Jonathan, Son: Oliver 3 in November, we live in Fleet, Hampshire
What did you do before coming up with your business idea?
When did you launch?
How did you get started?
I received a simply colors t-shirt from my sister-in-law in Spain. I was so impressed with their design and quality, and wanted to purchase other simply colors products for my son and for gifts. It was then that I discovered that simply colors did not exist anywhere in the UK so I decided that this was the opportunity I was looking for to start up a new business that fitted around my family life. I now have the Simply Color’s franchise for the UK and Ireland.
What research did you do before launching?
I searched the web for similar businesses, didn’t really find any that offered exactly the same. I also spoke to a couple of other SC franchisees in other countries to find out how it had been for them. But believed in the quality and concept of the product so very happy to go ahead.
How have you funded the business?
Through personal funding and a business bank loan.
How do you promote your business? What has worked best?
Promotion through the Internet and press coverage in magazines. Then there is the Baby Show which is a great way to get the product in front of lots of people in one go. However, by far the best promotion is word of mouth – it is our No. 1 lead source.
What has worked well about your business?
Being able to fit work around Oliver
What has been your biggest challenge so far? How have you dealt with it?
The biggest challenge has been building the up business during a recession. It has meant that I have needed to work harder but I haven’t been worried because I built my previous business during a recession and it was very successful.
How do you fit in work with the family?
I work while Oliver is at preschool and when he goes to bed in the evening (luckily he is very good at going to bed!) also at the weekends but I try not to work the whole weekend so that we all get some quality family time together, I try to keep at least one day free over the weekend and I spend time with Oliver during the week when he is not at preschool.
What advice would you give to someone else wanting to work in this area?
Try to be as organized as possible and prioritize when there isn’t enough time, but most of all enjoy it!
Your website link: www.simplycolors.co.uk
Discount for Family Friendly Working readers: 10% discount until end of October. Visit www.simplycolors.co.uk/familyfriendlyworking and enter SC09FFW on checkout.