Many new mums are demonstrating an entrepreneurial flair and developing great ideas for products that are currently missing from the shelves of our stores and supermarkets. Statistics show that 74% of women who started a business did so before their child was two.
The lure of exchanging an unfulfilling office job in favour of setting up a business with flexible hours, an office at home and a possible multimillion-pound fortune is becoming more and more attractive. Yet many women are unaware of the opportunities that exist to support them in bringing these ideas to life.
This is why Sorcit, a company dealing in product design and development is now looking to remedy the situation. The company is launching a nationwide campaign to find ‘The Next Big Kitchen Table Idea’. The idea for the competition evolved after Sorcit Managing Director David Fannin worked with mother of three, Helen Rankin to help her to establish her Cheeky Wipes brand – environmentally friendly, reusable and washable baby wipes containing fragrant essential oils rather than harsh chemicals.
Helen approached Sorcit to help make her innovative idea a reality, and as a result she now runs a successful online business. Together they devised the idea for ‘The Next Big Kitchen Table Idea’ to help other mothers turn their business ideas into reality. Budding Mumpreneurs are invited to enter a 200 word outline of their pioneering yet practical business idea via the company’s website www.sorcitproducts.com/kitchenidea/.
Judges include David Fannin, Managing Director of Sorcit, former Dragon’s Den contestant and iTeddy entrepreneur Imran Hakim.The winner of the search will be given the opportunity to launch their ideas in the marketplace, receiving £1000 worth of product development and consultancy time from Sorcit and mentoring from Dragon’s Den entrepreneur, Imran Hakim.
Sorcit Managing Director David Fannin says: “I’m really excited about the possibilities for this search. There are so many talented new mothers out there with fantastic ideas for products that are simply missing from the marketplace right now. We’re hoping to show women that they can have the support needed to bring their creations to life. Anything is possible in this competition. Afterall Mum knows best!”
For further information or to enter please visit www.sorcitproducts.com/kitchenidea/