Innovation For Parents

Baby Loves Shopping
Baby Loves Shopping

As more bright mums and dads experience ‘eureka’ moments whilst raising their children, the baby product sector is undergoing something of a revolution with parents bringing their practical inventions to market.  A brand new independent nursery store, Baby Loves Shopping (, has launched with the intention of making these exciting new products more readily available.

Baby Loves Shopping is the first UK retailer to stock the Snoozeshade, the country’s first universal blackout buggy blind.  In addition to this, it’s also one of the first stockists of the Pourty, the unique potty-that-pours, which proved a hit on ITV1’s This Morning earlier this month.

Joanne Waltham, founder of Baby Loves Shopping, comments, “Our overriding aim at Baby Loves Shopping is to stock stylish, practical and innovative products for babies, toddlers, expectant mothers and parents.  So it’s fantastic that we’ve been able to launch with such a solid range of new and unusual inventions, such as Snoozeshade and the Pourty.

“We also endeavour to offer ranges from smaller companies and genuine new inventions created by real mums and dads, for example, Mamascarf’s pioneering breastfeeding scarves and the Respisense portable baby breathing monitor.”

Baby Loves Shopping already stocks almost 100 different products and will add many more as it seeks out new and exceptional developments in the mother and baby arena.

Visit Baby Loves Shopping at

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