Read about Louise Day, founder of Lifft Slings, who appears on BBC 2’s “Next Big Thing” tonight, 19th April or catch it on BBC’s iplayer.
www.Lifftslings.com – Lifft Baby Slings
Your Name and Age:
Louise Day, 35Tell us about your family:
Married to a gorgeous man for 9 years with two boys, Charlie, 4 and George, 5 months.
How was it making the transition from accountant to entrepreneur?
I left accountancy when I became pregnant with Charlie. After spotting a gap in the market for an easy baby sling like Lifft, the transition seemed to happen quite naturally with the combination of my new found parenting experience and business acumen. Understanding the importance of cash flow has certainly helped with the financial success of the company! Working for myself has definitely given me the home life I craved with my family.
What has been your biggest challenge so far? How have you dealt with it?
The biggest challenge is bringing a new product to market and it being accepted both by the public and retailers. We have kept true to our product and company ethos and just been patient! Our customer reviews have always been very good and word of mouth has increased the popularity of the sling.
Why did you apply to appear on The Buying Game?
The Lifft sling has been around for two years. It has proven itself with its sales figures and customer reviews and was ready for its ‘big break’ on TV. I felt all the ‘t’s’ were crossed and the moons were aligned! Plus, being heavily pregnant at the time I was wide awake and uncomfortable at 3am in the morning and completing the application form seemed a great use of my time!
How do you fit in work with the family?
All mumpreneurs know that work starts at 8pm! That, and a few moments grasped throughout the day.
What advice would you pass on from your experiences on the Buying Game?
To make sure that you research your product thoroughly before bringing it to market. I ensured that the Lifft sling was tested against all relevant standards (and more!) and so I have been very confident that it could stand up to scrutiny.