Flexible Business Idea: Bras4Mums

Offer a home bra fitting service in your local area, and earn a small income from all sales.

  • Full training given at the start, with on-going 1-1, group and forum support
  • Start-up kits to suit all budgets
  • Full support from bra fitters at the main office
  • Orders processed by office daily to ensure excellent customer service – orders sent direct to customers if you prefer

Cost & commitment:

Initial commitment £100 for 1 day’s training session. Refreshments and materials included.

Sample stock will be agreed with each agent, dependent on requirements. Initial stock from £100.

Hours worked are up to you. The more fittings you do, the more income you can earn. It is advised you offer at least 5 fittings a week, about 5 hours a week minimum.

Offer a home fitting service to a maximum 20 mile radius from your house – to be agreed. A car may be beneficial, but is not essential.

Local shows – if you wish to attend a local baby show, and offer a bra fitting service, the national team will support you. Discuss your ideas and requirements early enough with T-J directly so that plans can be made.


£10 home fitting fee direct to agent + 10% commission on all sales + unique code for 5% on any websale referrals

Offering a unique service to women in your local area

Meeting women and offering peer support to other Mums and mums to be.

Frequently Asked Questions

1. How much money could I expect to earn?

This will obviously depend on how many bra fittings you’re able to do every week/month. Having said that, our average home fitting sale is £75 per sale, of which you would earn 10% = £7.50 per fitting. Also, remember that if you’re doing a home fitting service, we advise that you charge the customer £10, so that would be £17.50 per home fitting.

We will also give you a code that you can give to customers for them to shop directly on the website. The customer will get free standard postage (usually £3.00), and you will receive 5% of any sales made this way.

2. How much do I need to invest in stock?

We’re still working on the suggested starting stock ideas for you, but again, it comes down to how much you can invest. With a small stock you’ll be able to offer bra fittings with 1 or 2 styles of different sizes, then take orders for different styles that fit in a similar way.

It will also depend on how many fittings you expect to do, how affluent your area is, and the type of stock you’re happy to stock and sell. You may choose a basic best seller, like the Bravado Seamless bra, along with a plain bra and maybe have 1 sample of 2 other bras to show women what they can get from you.

Initial stock will be bought by you at a discount of 40% off the current retail price. We would hope that you would then supplement this, every six months with a top up order with the same discount. This will help you to bring in new samples and styles, or new colours or ranges to suit your customer needs. Delivery charge on your 40% stock will be no more than £10 per delivery. There is no delivery charge for your ongoing orders or to orders to customers.

3. Will I need to pay for ongoing training?

We expect that you will attend one initial training session at a cost of £100 + VAT before committing to any stock purchase.

We expect to run workshops throughout the year, and the UK to cover specific topics of interest, and show new ranges and styles to all agents. We may need to ask for a contribution for refreshments and room hire, but this will be no more than £30 (inc. VAT) per person.

4. What support will I get?

You will have full access to the bras4mums.net forum and will be able to get support from T-J, and Head Office staff, as well as fellow agents across the UK. This support will encompass all aspects of bra fitting including stock, running an agency, how to approach midwives and breastfeeding groups, how different bras fit, and anything else you need support with to help you run a successful agency.

The workshops will help you get to know stock better, even if you’re not stocking an item you can see it to be able to talk to your customers about how it looks and fits.

5. Am I self-employed as an agent?

Yes. You will be setting up your own business, and will be responsible for your own tax and national insurance. We will produce more information on this for you in due course.

6. I’m interested, what do I do next?

Complete the Expression of Interest form and book on a training course. This will cost you £100 + VAT. There is no commitment to continue being an agent if you’re not happy with anything, or the time’s not right for you.

Once you’ve completed the training T-J will work with you on selecting the right initial stock for you, your area and your budget. You will need to pay up front for this. This will then be sent to you with fitting sheets, postcards, posters and leaflets for you to get going. You will also be given your login details for the forum so you can introduce yourself to other agents, and start learning more about how best to run your agency in your area.

Any questions?

Please just ask – this is a new programme for bras4mums, but one we’ve been considering for a very long time. Now the time is right, the brand is known across the UK, and the website is looking good and is ready to tell the world about you being an agent.

If you have any suggestions about what you need to be a successful agent, please do let me know. Use the direct email t-j@bras4mums.co.uk which is checked regularly.

Create Something Special in your local community with bras4mums

Website: www.bras4mums.co.uk

Main Office: 0845 373 3875

Facebook Fan Page: bras-4-mums

Twitter: tj_bras4mums

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