Be Your Best You…
Your Name and Age:
Chloe Tasch. 32.Tell us about your family:
I live in Marlow and have two young children, Leon who is 7, and Gabrielle who is 4. I grew up in Marlow and so it was lovely to return here after living in London for some years, when I had children – it’s a great place to bring them up.
What did you do before coming up with your business idea (previous career, stay at home mum etc) and how was it making the transition?
In my pre-children days I worked as a PA in various organisations in London. Once we moved back to Marlow and I had Leon, I knew that wouldn’t want to return to that type of work due to the strict hours, but also because it was not terribly ful-filling for me, I’d always had a desire to do that something that was more rewarding and where I could directly help people. However, at that point I wasn’t entirely sure what that new career would be. During Leon’s first year, I managed, by changing my eating habits in a very positive way and beginning an exercise regime, to loose all the excess weight I had gained during pregnancy, but more importantly for me, to loose weight I had been carrying for years and always been uncomfortable with. This sparked a natural interest in nutrition, and also in how you need to change your thought processes to succeed with something like that and make it a lasting change. It was just before I became pregnant with Gabrielle that I began my distance learning studies in Nutritional Therapy and Coaching.
When did you launch?
I received my final nutritional qualification in February and have been building my website since then, which is now finished so the launch is all very recent.
How did you get started?
Before fully qualifying as a Nutritional Therapist I had to complete a Certificate in Nutritional Advice. With that qualification I began seeing clients back in 2008, who specifically wanted to tackle weight loss through their diet. This really got me started and built my confidence with the excellent results my clients saw.
What research did you do before launching?
Initially I spoke with a lot of friends and acquaintances in the local area to find out their perception on weight loss, the lengths people will go to to tackle this personal goal, and also to get their ideas on what I thought to be a great approach. I also looked into the other options available locally, be it other nutritional therapists, local weight loss clubs or more serious programme’s such as Lighter Life.
How have you funded the business?
So far I have used any earnings made from my initial client intake, however, my start up costs are minimal at present as I generally see clients in their own home and the rest of my work can be done from my home. My website I designed myself to keep costs low, and I’m very pleased with it.
How do you promote your business? What has worked best?
I really feel that word of mouth is so powerful with my line of work – nothing quite like a happy client who can positively state the benefits of what I do, and also who looks happy and is feeling their best. I also have business cards with my web address on them which is where I like to direct potential clients so that they can get a good feel for what I do. My secret weapon though is the services of my PR team, www.tallycommunications.co.uk they are absolutely fantastic and are constantly finding me new opportunities to get my name out there and promote my business, I would highly recommend them.
What has worked well about your business?
The flexibility of the services I offer for clients has worked well, and the fact that they can revisit me at any time for refresher works well.
What has been your biggest challenge so far? How have you dealt with it?
My biggest challenge has been setting myself apart from the many other options available to individuals who want to tackle their personal weight loss goals. But I think my unique combination of personalised nutrition, motivational coaching, and the way I build a great rapport with my clients has a lasting impression and lends well to the word of mouth referrals spreading.
How do you fit in work with the family?
My family is still very young, with my daughter not yet in full time school so I am restricted to a couple of hours each morning and then evenings and weekends to slot work in. However, I find that as many of my clients are mother’s themselves, this actually works very well as they are just as likely as I am to want a school morning time-slot, or even an evening once the children are asleep so they are more relaxed. Also, due to the pressures of the distance learning I did to obtain my qualification, I am used to the discipline required to get to work once the children are at school, or in bed, so I have continued this practise to maximise usage of the time I have available.
What advice would you give to someone else wanting to work in this area?
I think this line of work requires a real passion and an ability to relate to clients in a compassionate and understanding way, and also I find that due to my own personal experiences with weight loss my clients never feel patronised by my suggestions. Know your subject, know your market, be confident and give your clients the confidence to achieve with their own hard work and inner strength that you can help them draw out so that they can use it forever.