Mumpreneur Profile: Caitlin of Cherish and Cherubs

Cherish & Cherubs is a boutique online shop with a difference! It has sourced and selected a beautiful range of vintage and vintage inspired gifts and interiors for children. Each item has been carefully chosen because of its style, quality and charm.I set up Cherish & Cherubs (Vintage inspired gifts and interiors) as I already work part-time and didn’t want to go back to work full-time whilst my son is so young. As a single mum in London things financially are often difficult, so rather than dwelling on things I got my thinking cap on and found the was a gap in the market for an online shop selling high-quality gifts and interiors for children. There are lots of web based businesses selling baby gifts, but in my opinion often not great quality or mass produced items, so I began searching for high quality products with a vintage element. I also drew on what resources I already had; I have a lot of talented friends, mostly mums who were keen to get involved, including an interior designer, a soft furnishings and curtain maker, photographer and crafts people.

I discovered that there isn’t a business like Cherish & Cherubs offering a beginning to end service, i.e. the interior designer can choose some really cool or classic wallpaper or fabric from Cherish & Cherubs, give it to the soft furnishings lady who will make curtains, cushions, blinds etc. The interior designer can then choose an authentic early 19th century hand-painted cot, vintage wooden horse and toy box to create a room fit for a little prince or princess! Parents, friends, relatives can celebrate the birth of a baby by purchasing a Scottish cashmere, traditional quilted, silk or fleece blanket with a child’s name and date of birth, or for a smaller budget a handpainted personalised keepsake box, good quality clothing or a silver child’s fingerprint charm?

Cherish & Cherubs launched on the 1st June 2010 and already I have over 2,000 hits and the orders are starting to come in on a daily basis. I still work part-time, but hope that in the near future I will be able to retire to that Italian farmhouse I dream of!

Products include a range of personalised baby blankets, cushions and bunting, one-off vintage fabric dresses and customised vintage baby clothes, gorgeous pyjamas, vintage teacup candle, traditional toys and games, antique furniture and heirlooms, merino wool or sheepskin booties, duvets to decorate, handmade fingerprint jewellery and much more!

For more details please visit

** Enter the discount code ‘family’ at the shopping cart to receive your exclusive 10% discount. **

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