Mumpreneur Profile: Kim of Hats My Baby

Hi. My name is Kim Scott, I’m 33 years old and I run Hats My Baby, an online boutique.The business was launched in January 2010 and  the inspiration came whilst on maternity leave after the birth of our first, beautiful child Lily who was born in April 2009.  In the summer of last year we found ourselves with a number of invitations to summer weddings. Finding gorgeous dresses and outfits for Lily wasn’t a problem, but when it came to buying baby hats we were really surprised by the lack of variety on the high street.

Prior to launching the website, I fully researched the market and realised just how competitive a field I was entering. Concentrating on baby hats and accessories alone however means I can dedicate my time to sourcing more and more baby hats which aren’t available on the high street. This sets Hats my Baby apart from our competitors.

I have launched the business on a shoe string which has been a challenge in itself and I have been on a very steep learning curve when it comes to SEO and marketing the business. However, with a lot of hard work and determination I’m over the moon with how things are going .  When things seem hard, my beautiful daughter, wonderful husband and the passion I have for my business gives me the motivation and drive I need to keep going. With this in mind, my advice to anyone who wants to start up their own business would be to believe in your inspiration and yourself and to go for it.

My early vision for the business was to provide customers with a fantastic range of baby hats in all shapes, styles and colours and for all occasions and seasons and I’m continuing to work towards that.  At the moment I’m working hard to find new suppliers and I’ve got a few in the pipeline which I’m very excited about.  I’m looking forward to offering a gift wrapping service in the near future and also to watching my idea continue to grow into a successful business.

The website is fresh and simple and I aim to offer customers a lovely shopping experience.  A lot of heart and soul has gone into building my website to give it that personal touch and I hope the website shows how motherhood has inspired me.

To see our range of gorgeous baby hats click here

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