After years of waiting for technology to catch up, PR, presenter, mum and VeggieVision TV founder Karin Ridgers is launching a new web TV station and technology in partnership with Life on Show TV.There have been challenges and tears along the way and highlights too such as when Karin met Dragons Den James Cann at an event. After James asked the audience how many were vegetarian he said that VeggieVision could be a success.
When Karin’s vegetarian lifestyle programme was rejected several years ago Karin decided to go it alone giving up a good banking career and launch an internet TV station promoting her passion of healthy, positive living. Frustratingly there was no technology at this time to support her dream.
Despite humble beginnings VeggieVision TV has already attracted viewers and contributors from all over the world.
“There are no programmes that cater especially for the estimated 3 to 4 million vegetarians and vegans in the UK and VeggieVision TV would like to be the answer to this – and more.” Karin says.
With such a large niche of the population not being catered for programme wise VeggieVision TV aims to cater for those who are interested in vegetarian cookery and healthy living.
According to the Office of National Statistics 18.3 million households in the UK (70 per cent) had Internet access in 2009. With around 5% of the population vegetarian and an increasing trend of meat reducers VeggieVision TV aims to cater for these people in particular.
The Internet Advertising Bureau reports the UK online adspend has risen 10% to nearly £2 billion in first half of 2010 and video advertising now appears on more than half of media plans, and is worth 3 per cent of the UK TV ad market.
“We have a fantastic American comedian to share with the viewers as well as cookery clips and celebrity interviews. The Vegetarian society in Japan have been in touch and would like to film for us too. We have a Hollywood actor who is based in Thailand who has made a super clip for our viewers and we can’t wait to show even more content too.”
VeggieVision TV channels currently include Cookery, Information, Entertainment World Vision and You TV. Karin is speaking to several schools that are interested in working with VeggieVision and is also keen to develop a music channel too.
Now working with Life on Show TV Karin is working flat out to make VeggieVision a sustainable business success and a portal that people will enjoy watching no matter what their dietary habits.