If you’re using Facebook socially, it is easy to turn it into another way people can discover your business. Go to ‘groups’ and click the ‘set up a group’ button or click on the link at the bottom of any ‘page’ to set up a page. A group is ideal if you want to promote a membership organisation or club, while a page is more appropriate for most businesses.
Once you have entered the required details, add some content. If you have a blog, use Networked Blogs to add your blog to your page so that the content feds through automatically. Send messages about your page to your friends and ask them to highlight it to others who might be interested.
Once you have a few fans of your page, your messages will be seen by them and, importantly, by their friends who visit their profiles. The word can spread about your business to people who are contacts of your contacts. Add in occasional exclusive offers for Facebook followers and people will have even more reason to sign up.
Need to develop your business? Talk to Antonia about business mentoring. You’ll find her via twitter, www.twitter.com/antoniachitty