Cambridge Mum recognised as one of the UK’s Top 100 Social Entrepreneurs 2010.

Cambridge Mum recognised as one of the UK’s Top 100 Social Entrepreneurs 2010.

Liz Weston, Founder of Weston Communications and the New Baby Guides, has been awarded the title of “Future 100 Young Entrepreneur of the Year 2010”. Liz and her publications, the New Baby Guides have won a Future 100 Award for being “an organisation that can prove impact where people, planet and profit is concerned”.

The Future 100 Awards profile young entrepreneurs aged 18-35 who are demonstrating entrepreneurial flair and innovation in progressing a responsible business venture; one which demonstrates a balance between economic, environmental and social goals to achieve ultimate business success.

Says Liz Weston: “I am so pleased to receive this Award and recognition. To be one of the UK’s top 100 social entrepreneurs is brilliant news. We are so pleased that other people see the value in our work with Maternity Units, local businesses and local parenting communities. We’ve always had a social agenda in our work – to date we’ve donated £16K to NHS Maternity Units and we’re very proud of this. It’s not the most commercially viable thing to do, it’s simply the right thing to do.”

Having spotted a gap in the market for working hand in hand with NHS Maternity Units in an ethical, profit sharing fashion, Liz Weston launched the New Baby Guides in 2009, encouraged by Heads of Midwifery from Maternity Units across East Anglia. The New Baby Guides are unique because they are high quality publications where complete editorial, design and content control is retained by the Maternity Units we work with. The New Baby Guides help Maternity Units provide tailored, localised information for new families which is relevant, engaging and easily understood.

Says Glynis Moore, Head of Midwifery at the Norfolk and Norwich University Hospital “We are delighted with the Norfolk and Norwich New Baby Guide and thank you for making this publication possible…. Our readers will benefit from all the information therein and we look forward to continuing to work with you in the future.”

The social impact of the Guides cannot be underestimated – 104,000 families annually now receive all the information they need for life in the early days of parenting. Maternity Units benefit because they can be more environmentally conscientious by using less paper in producing just one document and, lessen their workload by having our project manage the publication. The Guides are all Babyfriendly and WHO compliant.
Says Debi Hogston of Waterbabies: “Waterbabies is delighted to hear that Liz and the New Baby Guides have won this award. Waterbabies features in all of the New Baby Guides because they are a smart way for us to support NHS Maternity Units and access the local parenting community. Liz’s decision to profit share with Maternity Units is admirable in the current climate and we applaud her strategy. We are pleased that their impact has been formally recognised and congratulate Liz and the New Baby Guides team on their success.”

In the short term, the New Baby Guides will continue to grow the numbers of NHS Maternity Units it works with. Weston Communications will also be branching out into a number of new and exciting areas. Future developments with Maternity Services include County based baby and toddler shows, antenatal information evenings and community outreach facilitation for Units. Weston Communications has also been invited to work in other areas of the NHS. Work will commence on this in 2011.

In the longer term, Liz Weston intends to develop the business utilizing placement and work experience students, and particularly, women returning to work after having time out for children – this is in development at the moment and will be established by 2015.

For more information on the award and reactions to it, visit and click on “news”.

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