Twitter can help you reach more people but it can be tricky to get a balance of interesting tweets to attract followers and messages that motivate them to buy. It is a great way to build relationships which helps people to trust you and buy from you.To make Twitter work for you, develop a strategy. Think of 12 promotions that you will run this year. Use SocialOomph.com to schedule tweets highlighting each promotion. A countdown like ‘just 3 days left for this month’s offer’ is an incentive for people to click through to your site. Have a rolling programme of tweets so that you ask followers to sign up for your newsletter 4 times a month, direct them to your Facebook fan page 4 times a month and tell them about your offer for 2 weeks each month.
Link your blog to Twitter using Twitterfeed so followers get a supply of good content. Log on to Twitter daily, tell people what you’re up to and thank those who have ‘retweeted’ your messages to their followers. Take part in ‘Follow Friday’ where you recommend people to follow.