Mumpreneur Profile: Sarah at Buy4babydirect

Bath and BodyHello, my name is Sarah Rasmussen, age 34, and together with my husband, Mark, we’re the owners of Buy4BabyDirect — an online baby store.

Buy4BabyDirect is a family business specialising in practical baby products.  Established in May 2010, our focus is on bringing practical baby products right to your door. We offer secure online shopping and prompt delivery to the UK, New Zealand, Australia, US and all around the world.

We have a strong background in IT (more than 15 years), marketing and market research (more than 10 years), and public relations (more than 3 years) — and most importantly we’re parents too!

We both continue to work in our interested fields, although we have both thoroughly enjoyed started our new business.

Buy4BabyDirect was created due to sheer determination for a one-stop online baby shop where mothers and fathers could purchase baby products from one website, where they could rely on the fact that the products we sell have been tried and tested by ourselves!

Buy4BabyDirectUpon establishing Buy4BabyDirect we undertook a lengthy market research programme, where we surveyed mothers and fathers regarding their shopping habits, attitudes to online shopping, and we also mystery shopped our competitors.

Once our research was completed our plan was to create the website based on the feedback we had received.  At the same time we also approached potential suppliers all around the world with the aim of stocking their products.

Buy4BabyDirect is 100% inventory owned and accurate, which means every available product you see listed on our website is actually in stock, and we fully funded our business, with no debt.

We have a  strong background in IT (more than 15 years), marketing and market research (more than 10 years), and public relations (more than 3 years) — and we’re parents too!

Buy4BabyDirect works very hard to source baby products that are not widely available, in yet are useful, so you too can enjoy all things practical. Buy4BabyDirect is 100% New Zealand owned and operated, and where possible we support NZ made baby products.

Buy4BabyDirect is promoted via Facebook and Twitter, and also through Google Adwords, website directories, word-of-mouth, and flyers.  We also include a small gift with all our orders for our customers.  This is a nice treat for our customers, to show our appreciation for their business.  Facebook and Twitter are our most popular avenues currently for promoting our business.

We absolutely love the Buy4BabyDirect website, and its design.  Feedback we have received is that it is very easy to navigate and find your way around.  The Buy4BabyDirect website has 13 clearly defined categories where people can find items for girls, for boys, for mum, clothing and accessories, baby products for bath and body, feeding, play, sleeping, as well as items you might need when out and about.  The brands we love are also listed in another category making the search for a particular brand, an easy one!

Our biggest challenge to date has been getting the word out there about the Buy4BabyDirect VIP Club — it’s open to everyone to join and is free! The VIP Club offers exclusive reduced pricing and loyalty discounts for members, advanced notice of sales, and exclusive competitions.  We are dealing with this by promoting the VIP Club via Facebook and Twitter.

We fit in Buy4BabyDirect business by working as a team.  We have allocated times during the day and night to do Buy4BabyDirect work.  This means that it doesn’t conflict with the running of our household or our busy 9 to 5 jobs.  We work as a team to get the chores around the house done, and it works the same with the our business.

The one piece of advice I would offer to people wanting to start up an online business is to do your homework!  Research your market — your customers, your competitors, ask questions, use the Internet and pick up the phone and ask people their opinions and advice. Line your ducks up in a row and have a clear business plan and marketing strategy, and stick to them!

We hope you enjoy browsing and shopping at Buy4BabyDirect.

Buy4BabyDirect is offering 10% special discount for Family Friendly Working readers when they spend over NZD$50— ffwr10 (enter promo/voucher code on the shopping bag webpage)

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