Mumpreneur Profile: Sheryl Andrews of Step By Step Coaching

Name of Business:

Step by Step Listening

Your Name and Age:

Sheryl Andrews aged 43

Tell us about your family:

I have 5 children: 2 of my own aged 15 and 12 and 3 step children aged 22, 21 and 17 years old. I survived divorce and I now have a happily blended family.

What did you do before coming up with your business idea and how was it making the transition?

Prior to setting up Step by Step Listening I was an Area Manager for Slimming World. I supported, motivated and trained 25 consultants to grow their franchise businesses.

However there came a point when I thought there is more to this weight loss than just what they eat. It had more to do with why. I decided I no longer wanted to be considered “a person with a weight problem”.

When did you launch?

I started my training as a personal performance coach in 2006.

At the same time my mum became very ill and was diagnosed with terminal cancer. We had just a few weeks together. For the first time in 30 plus years I asked questions without judgement, purely to understand. I was more thoughtful about how I asked and she wanted things sorted she too wanted me to understand.

Mum passed away and for 18 months I buried myself in the role of Area Manager, then in 2008 I noticed that myself and my own daughter were starting to repeat history.  I knew I had to find a way of getting my diploma finished and to learn how to break my behaviour ( fear of failure and guilt were rearing their ugly head again) and I needed it sorted for both our sakes. There also seemed to be a relationship between the guilt , fear of failure and food

That is when I decided to take a leap of faith and gave up my full time job of £25000.00 per year and set up Step by Step as it was then.

How did you get started?

I started with £10000 savings in the bank, which paid me a wage for the first year.  I used credit cards etc to get a website, business cards logos etc.  Still today we are paying back what we borrowed.  That was probably the hardest thing to do was borrow money and maybe on hindsight was more about me feeling confident than a necessity to start with

What research did you do before launching?

I launched Step by Step in Feb 2009 and soon found myself coaching and specialising in Mums and Daughter relationship coach, developing a programme to help them communicate more effectively. That is when Step by Step Listening began to evolve.

As the business developed and I learned what worked and what didn’t( lots of mistakes/learning curves along the way) I began to recognise that the very same listening skill I was teaching my mum’s was the same that I was using to grow my business successfully.

We are now established as a provider of Listening Skills for fast and sustainable business growth. I work with sole traders by phone or in groups at my home office helping them unravel what

is holding them back.

I am proud to say that one of my own clients Ros Bristow has  gone on to develop her own company The Coach House and I now outsource the family coaching to her as she is equally passionate about family relationships as I am about business ones.

We have recently started work with some support staff in a senior school and have ambitions to reach the whole community by 2012, homes business and schools.

“To be understood we have to first understand” Steve Covey

Sometimes the person we really need to listen to is ourselves, when we really understand ourselves we can then be understood. The Powerful Listening Skill that we work with is called Clean Language and it allows an individual to hear back their own thoughts, helping them get their head clear and the thoughts straight. Bringing clarity focus and direction, enabling them to make decisions and take action.

Sheryl Andrews Listening Coach,   I facilitate your thinking so that you can:

  • unravel what is holding you back, and generate your own solutions
  • clear your thoughts and work more effectively
  • gain clarity focus and direction
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