The My Buggy Buddy Company was launched by 2 dads – Paul Clubb and Paul Baines – at the Earls Court Baby Show in October 2008. Both serving policemen, the Pauls were inspired by the many cases of bags being taken while hung on the back of pushchairs. The solution they came up with was the ‘My Buggy Buddy Clip’, a safe, secure way of attaching shopping, handbags and changing bags to prams, pushchairs and strollers. The product was an instant success, selling over 2,600 during the 3 days at Earls Court, and in excess of 30,000 in the first year of trading. In 2009 the clip received a Gold Award from independent reviewers on Bizziebaby website.
In June 2009, the ‘My Buggy Buddy Lock’ was launched, allowing a buggy or pram to be left unattended outside shops, nurseries, restraints or play areas. Using a simple design the pram handle can be locked by use of a 3 digit combination lock which is secured to a fence or fixed object, or through the buggy wheel to stop it being wheeled away. In 2010 the My Buggy Buddy lock received a Silver Practical Pre-school award.
My Buggy Buddy have also just launched pink and blue versions of their My buggy Buddy clips proudly donating money from the sale of each of these to a leading war injuries charity and breast cancer charities.
The company now supplies over 1000 shops in the UK including Toy R us, Boots and Harrods and sells into 14 countries.
Pretty impressive for a company started up in the middle of a recession by 2 dads with no previous business experience!
And what do the My Buggy Buddy boys attribute their success to?
Paul Baines said “Our products have developed out of listening to what parents actually want. We aim to offer the best customer service in the business and back this up with a no quibble returns guarantee on all of our products.”
What is planned by My Buggy Buddy in the future?
Summer 2011 sees the launch of a cup/bottle holder for prams which allows an adult and baby’s bottle to be carried at the same time. 3 other baby related products are in the pipeline.
How do you Balance your full time jobs, running a business and families?
Paul Clubb said “We have great support from our wives. We also have split our roles in the business and hold regular update meetings to ensure we both know where we are at. Lastly we often find ourselves in our office working away at 4 in the morning before returning to have breakfast with our families!”