Hosted by ‘Dragon’ Theo Paphitis, the series follows the trials and tribulations of entrepreneurs as they pursue their dream to see their products stocked on high street shelves.
The series will run for seven weeks and Lifft Slings founder Louise Day will make her debut on the second episode of the series, airing on Tuesday 19th April. This particular episode focuses on companies keen to work with high street health and beauty chain Boots, and sees a shortlisted ten companies, including other baby, healthcare, skincare and men’s brands, pitch their products to Boots senior buyers.
Other retailers include Habitat and Liberty and Theo Paphitis, star of the BBC hit show Dragon’s Den, follows the process right through, from the initial pitches to seeing the successful, selected products on the store shelf.
Louise Day, founder of Lifft, said of her TV debut:
“I think the concept of this programme is great. It gives a sneak preview into how big companies work and hopefully will instil other entrepreneurs in the baby and nursery industry with the confidence to give it a go.”
She continued: “Mind you, I may be watching from behind a cushion next week! When I did the initial pitch to Boots I had just had my second baby –George was only four weeks old and I was breastfeeding, so he had to come to the pitch too. Not only was I nervous, but was in that ‘new mum’ sleep-deprived state too, so goodness knows how I will be on screen! Oh well, at least I know it all works out in the end. I cannot be more proud of how far Lifft Slings, & myself, have come since launching four years ago.”
Viewers will see Boots go on to hail Lifft Slings as a ‘benchmark Boots product’ due to its numerous health benefits to both the wearer and the baby (promoting breastfeeding and bonding with the baby). As such, Lifft Slings is a true a success story of a work-at-home mum, who is now hitting the high street.