Mumpreneur Profile: Sharon of Babytod

Name of Business:

Babytod UK

Your Name and Age:

Sharon Armstrong, 33 years young.

Tell us about your family:

I am married to Colin and we have a 3 year old daughter called Bethan.  We live outside Portsmouth, Hampshire and are both originally from Scotland.

What did you do before coming up with your business idea:

I worked at a strategic level in local government and the NHS. Roles included promoting public health messages/campaigns, public health research, implementing health improvement initiatives and working to develop standards for public health practice at a national level with NHS Scotland, Skills for Health and COSLA (Convention of Scottish Local Authorities).

When did you launch:

Babytod UK launched in December 2010.

How did you get started:

Babytod UK was developed from our success at a regional level with babytod (Hampshire and West Sussex) – a website and publication for the southern counties.  We identified a gap and demand in the market for pregnancy, baby, toddler & pre-school activity and business discounts, money-saving information, voucher-codes and special offers.

What research did you do before launching?

We identified local pregnancy, baby, toddler and pre-school businesses across the country and tested their interest in the product.  We spoke to local parents about our original concept and we conducted a comprehensive review of established money-saving websites and blogs.

How do you promote your business? What has worked best?

We use social media marketing, networking, google and we promote our regional and national website in our printed publication distributed at targeted groups across the counties.

What has worked well about your business?

Our unique selling point and niche in the market, the demand for discounts and money-saving information for families in our current financial climate is a winning combination for babytod.

What has been your biggest challenge so far? How have you dealt with it?

My biggest challenge is time-management and juggling family commitments and business priorities.  I’ve had to learn to prioritise and work efficiently using chunks of time throughout the day and evening.

How do you fit in work with the family?

Bethan is at pre-school four mornings a week and I work some evenings and some weekends.

If you have a flexible working business opportunity, please explain briefly what you offer and how people find out more.

Babytod is moving into other parts of the UK later on in the year.  There is an opportunity to establish a local county website and publication which links to babytod UK and babytod (Hampshire and West Sussex).  If you would like further details please contact

Your website link: and

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