Mumpreneur Profile: Erica of Ace Inspire

Name of Business:

ACE Inspire – we provide flexible and affordable training for stay at home mums who want to become mumpreneurs and business women who want to use the internet more effectively to market their business.

Your Name and Age:

Erica, 28

Tell us about your family:

I live just outside Edinburgh in a small rural village.  I live with my husband Alex, our five year old daughter Erin and our dog Daisy.

What did you do before coming up with your business idea and how was it making the transition?

Before launching ACE Inspire I was a stay at home mum for five years, although I had a few income streams of my own and my personal blog  Before that I did a multitude of jobs including; debt collector, private health insurance administrator, mortgage assistant, nursery assistant and fine dining waitress.

When did you launch?

We launched officially in June 2010 after three months running a pilot eCourse.

How did you get started?

We started running a pilot eCourse and built it up from there.

What research did you do before launching?

We were already quite immersed in the niche so we knew there was a demand.  The success of our pilot course gave us the confidence to start the business.

How have you funded the business?

Our business has made a profit from day one so we’ve been able to grow the business organically, re-investing some of the profit into new eCourses and membership sites.

How do you promote your business? What has worked best?

We promote our business predominantly via social media and our blogs.  However we still do some traditional promotion such as press releases and attending live events.

Twitter has been a great way of finding new clients and our email marketing strategy plays a central role in our communications.

What has worked well about your business?

I love how flexible it is, I can literally work when I want, where I want, if I want. There aren’t many jobs you can say that about!

Fortunately my work is also my hobby so there aren’t many days when I’m not motivated to work.

What has been your biggest challenge so far? How have you dealt with it?

Combining a full time degree with the business presents a challenge.  During term time I need to make sure I’m being very efficient with my time to really focus on my clep study guide. Things like cleaning and ironing tend to suffer during exam times.

I also live more than 500 miles away from my business partner.  We have weekly skype meetings but occasionally it would be nice to talk about the more important issues face to face.

How do you fit in work with the family?

Now that my daughter is at school I work predominantly school hours, however my husband works shifts so if he’s off in the day then you can often find me skiving off to have lunch or go to the spa with him!

What advice would you give to someone else wanting to work in this area?

Get ready to work very hard, getting this type of business off the ground takes a lot of hard work up front so you can reap the rewards later.

If you have a flexible working business opportunity, please explain briefly what you offer and how people find out more.

For anyone wishing to start their own flexible business I’d recommend our free Mumpreneur in a Month course (

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