Coverdry Creator Crowned Mumpreneur Idol 2011

Starting a business whilst juggling family life can be a difficult task, yet we find so many mums taking that leap into enterprise to provide themselves with flexible hours to fit around the children, and an opportunity to develop ideas born from experience as a parent. For one lady, that task just became easier.

Tracey Hollins, Camarthenshire mum of 3 and creator of Coverdry, was this week crowned Mumpreneur Idol 2011. Having been chosen from almost 200 applicants, she went forward to pitch her product, a 3-1 wrap around bed protector aimed at making bed wetting less stressful for parents and children so you only have to wash one item, to a panel of successful entrepreneurs at the inaugral Mumpreneur Idol competition on Saturday 9th April where she was selected as winner.

The judging panel which included Richard Alvin (Business Matters), Katie Ledger (Talent Network), Stuart Anderson (Shell LIVEwire) and Solvej Biddle (Content & Calm) were impressed by the Coverdry story, the impact the product has made on the people using it, and the potential for future growth.

After willing the prize, Hollins said “It was a fantastic surprise to win Mumpreneur Idol 2011 and I’m looking forward to making the most of all the wonderful prizes.”

Head judge Richard Alvin, group managing director of Capital Business Media said: “Tracey Hollins from Coverdry proved to us that you not only need a great product, but resilience and determination to succeed in business. To have her product potentially being stocked in high street stores after such a period of time is an outstanding feat. She was a worthy winner of Mumpreneur Idol 2011 and someone whose business is to be watched in the years to come.”

The prize package, worth over £8000, includes a new website, branding, business mentoring, accounting, PR support, a Blackberry smartphone, advertising with Yell and several additional items and services that will enable Coverdry to grow effectively.

Hollins future plans include expansion into international trade, the development of new products, and securing more retailers alongside her latest stockist, Amazon, who began selling the Coverdry this month.

Mumpreneur Idol was organised by Mumpreneur UK, a leading support resource for parent-run businesses. With thousands of mums sitting on potentially life changing business ideas but fearful of making that first step, the competition invited business ideas, and business under 6 months old to submit their ideas to be in with a chance of pitching at our live final. Amanda Farren, co-founder of Mumpreneur UK, said “If we are able to encourage even a handful of mothers to start their dream business then we have done our job well. We strive to offer ongoing support and inspiration to all mums, no matter what stage of their business journey they are at.”

You can find out more about the winning business, Coverdry, at, or visit to see how the Mumpreneur UK team could help you take the next step in business.

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