Home » childcare, Mumpreneur Profiles, mumpreneurs

Mumpreneur Profile: Elizabeth Stokes of East Midlands Night Nanny & Babysitter

26 May 2011 No Comment

Name of Business:  East Midlands Night Nanny & Babysitter

Your Name and Age:  Elizabeth Stokes, 32

Tell us about your family:  Married since May 2008, one son born January 2010

What did you do before coming up with your business idea and how was it making the transition?:  Have always worked in this field but only on a very part time ad-hoc basis, am now trying to build up the business to become my main source of income.


When did you launch?:  I started working in childcare over 15 years ago.  Launched East Midlands Night Nanny & Babysitter as a brand/business in 2011.


How did you get started?:  Working as a babysitter & mother’s help whilst I was at school/college/uni.


What research did you do before launching?:  Researched existing providers of the childcare services I offer, researched low cost/no cost marking tools.


How have you funded the business?:  Personal savings


How do you promote your business? What has worked best?:  How do you promote your business? What has worked best?: Facebook is increasing awareness, adverts on childcare websites such as nannyjob.co.uk and mumsnet.co.uk, findababysitter.co.uk have also provided me with work. Then there is always the well-known Gumtree.com for nanny jobs.


What has been your biggest challenge so far? How have you dealt with it?:  Having enough money for advertising/marketing.


How do you fit in work with the family?:  I try to work eves & nights to minimise impact on my son.  I also do some weekend work, my husband looks after our son if required which isnt a problem.  Occasionally I do daytime work if families are OK with me taking my son with me.


Your website link:




If you can offer a discount or special promotion for Family Friendly Working readers, please write it here:  Discount for families living in Sawley/Long Eaton (NG10 postcode area).

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.