Mumpreneur Profile: Georgette Hewitt of The Present Club

Name of Business:

Your Name and Age:  Georgette Hewitt 34

What is your business?: It is the first online, interactive toy shop to take contributions towards children’s ideal presents.

What has worked well about your business?   The concept is a win-win situation. It saves time and effort for the giver, while children receive a present that they might not be able to afford with individual giving.

Tell us about your family:  I have a husband, Simon and 3 little girls Sophia (4) Amelie(2) Eloise (3 months)

What did you do before coming up with your business idea and how was it making the transition? I was a futures trader in the City of London

When did you launch?  The business launched in October 2009

How did you get started?  I did some market research involving speaking to mums to see if they would use The Present Club’s concept. After collating positive feedback, I began looking for website developers and I visited toy trade shows to begin negotiations with suppliers.

What’s your favourite thing about running your own business? The hours are flexible and I can work from home.

What’s the thing you least enjoy about running your own business? The sole responsibility to make it succeed is mine,  therefore I never switch off from the running of the business.

What’s been your biggest business mistake?  How did you deal with it?  When I first started The Present Club, children could upload photos of themselves to use as their profile. I could not monitor these photos appropriately, so I decided to remove this option and instead give children the facility to cartoon themselves for their profile.

How do you fit in work with the family? Is your partner supportive of your business? As do most mothers, I have struggled with what is best for my daughters. Do I spend more time with them and therefore provide less financially for their future? Or work full time? I am attempting to find a happy medium, I will let you know if I find it!

Are you working towards a financial goal for your business?  In the not so distant future I would like to pay myself a wage!

Would you ever give up your business to do something else? No, I would struggle to work for a company again after having my own business.

Do you have an exit strategy? Firstly, I would like to become a financial success in the UK, then sell the brand to potential buyers across the world. That is my dream.

Have you had your ‘I’ve made it’ moment?  Tell us about it.  If not when do you think it will come? Yes, when I walked down the steps on Dragons’ Den after securing £60,000 investment from Peter Jones and Theo Paphitis.

Where do you hope to be in five years’ time? Meeting my financial projections.  I would’ve also hoped to raise £1 million for The Present Club’s selected children’s charities and replicate that across the world.

Your website link.

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