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Mumpreneur Profile: Sue Page of Ice The Cake

7 February 2012 No Comment

Name of Business: Ice the Cake

Your Name and Age: Sue Page – 30 Something

Tell us about your family: Married with two children. Little boy who has just turned two and a twelve year old daughter who is just finding her feet at secondary school.

What did you do before coming up with your business idea and how was it making the transition? I have worked for myself for several years but the inspiration for Ice the Cake came from our wedding in December 2010.

When did you launch? April 2011.

How did you get started? Initially the idea was to create a website where Brides & Grooms could thank their wedding suppliers for a ‘job well done’. I created one through a ‘do it yourself’ type web design company and started to spread the word.

What’s your favourite thing about running your own business: Freedom to be as creative as I wish and actioning my ideas straight away.

What’s the thing you least enjoy about running your own business: I have to say I absolutely love what I do. If I had to say one thing I guess it would be the endless late nights working but I know that is only to be expected within the ‘start up’ phase and hopefully this year I will get a bit more sleep than I have in the past 9 months.

What has worked well about your business? The fact that I am focusing on helping people. If often say to people if you are looking to just list your business in the directory and leave it then this is not the company for you. I encourage the network to network. It is really important for me to be giving people as many opportunities as possible to promote what they do but we have lots of fun along the way too.

What’s been your biggest business mistake? How did you deal with it? Spending lots of money in the wrong areas. This year I am focusing on returns on my investments.

How do you fit in work with the family? Is your partner supportive of your business? My partner is very supportive he attends the wedding fairs, looks after the children in the evenings and even sponsored an award at our Wedding Supplier Awards last year. As far as fitting in with the family is concerned it is hard because the business has taken off so quickly. My little boy is at home with me all day and there are many times when I can be found writing emails with him sitting on my lap. We take some time out to play with puzzles, read books & play etc.. but it is very hard finding the balance. Some days are easier than others. I try to use his afternoon sleep time to work on things that require a little bit more concentration. Many of my business meetings take place in my home and the companies I work with appreciate that meeting in a coffee shop isn’t really going to work for me at the moment as it is far too restrictive for him. I think members of the network acknowledge that both my children are part of the Ice the Cake Family. We’ve even gone so far as to name them the Mini & Midi Cakes!

Are you working towards a financial goal for your business? Yes both in the short and long term.

Would you ever give up your business to do something else? Not at the moment I have invested far too much time and energy into making it a success but I am still in the very early stages…

Have you had your ‘I’ve made it’ moment? Tell us about it. If not when do you think it will come: The Awards in November were pretty special. It was something this time last year I would never have dreamt of being able to organise but the event was incredible and you can actually watch a video on our website: http://www.icethecake.co.uk/Awards/theawardsvideo2011 it was a lot of fun!

Where do you hope to be in five years’ time? I have a focus for the future but for now I would like to be doing what I am doing and making it a success and creating a brand that people can trust.

Your website link. http://www.icethecake.co.uk


If you can offer a discount or special promotion for Family Friendly Working readers, please write it here: We offer monthly special offers for anyone planning a wedding and these can be read on our website: http://www.icethecake.co.uk/Ice%20the%20Cake%20Club/specialoffers

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