My husband reads my Psychologies magazine. Now, don’t misunderstand: I’m not married to some self actualised mindful man who is deeply into self development. He freely admits that he reads it for the celeb interviews: Psychologies tends to pick classy brunette actresses to interview, right up Dh’s street. But I’m wondering if this is a growing trend, something that Psychologies is actually seeking to promote.
Now, I know that journalists pick case studies that tie in to the magazine’s target audience. Generally, that means that women’s magazines have women case studies. But in the current issue of Psychologies, in their dossier on stress, the case studies are Kysha, 28, Stella, 36, and Matthew, 44. And there have been male case studies in quite a few issues now. Plus, towards the front of the magazine, in every issue, there is a column by 47 year old dad David Baddiel. This issue he writes about a charity he supports and touches on the school run.
So, is Psychologies trying to attract male readers, or simply acknowledging that there are more and more men like my husband sneaking a peak at their features? Does your husband read your magazines too?